Shop TODAY is editorially independent. Our editors selected these deals and items because we think you will enjoy them at these prices. If you purchase something through our links, we may earn a commission. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

The wait is over — Prime Day is officially underway. To help simplify your shopping experience, we've rounded up some of the best deals. We'll be updating this list regularly throughout the day, so keep this page bookmarked to stay on top of the latest can't-miss discounts and deals.

Shop Style

Shop Beauty