March has rendered us a whole lot of luck, and we're not just talking about the good fortune of St. Patrick's Day. The month has welcomed new trends and product launches that we (and the internet) can't stop raving about for spring and beyond.
In fact, Julie Ricevuto, Shop TODAY's commerce editor and producer, recently shared some of these search interests that peaked last month, including the latest fashion launches from brands like Uniqlo and resurgences in previous seasonal trends.
Keep reading to discover what's going viral this spring season, from award-winning brands like Milk Makeup, viral favorites and team-reviewed picks that we'll be buying time and time again.
Trending products seen on TODAY
Halara High Waisted Straight Leg Work Pants
It seems that the internet can’t stop talking about Halara pants, and we understand why. In fact, questions on Google around the pants are up over 3,000% right now. Halara focuses on comfortable, elevated basics that won’t break the bank, the above pick included.
“These pants give off a professional, classic look that you can wear to work while offering the comfort of leggings,” explains Ricevuto. “They don’t have a zipper, and are made partially out of elastane, so they have a stretchier and roomier fit.”
Uniqlo Round Ultra Mini Bag
Inspired by the brand’s crescent-shaped shoulder bag, Uniqlo recently launched a mini version of the popular tote. From running errands to weekend travels, the bag is versatile for any occasion this spring. It has convertible adjustable straps, “so you can wear it as a crossbody, a clutch or a shoulder bag,” says Ricevuto, for endless ways of styling.
Charmast Portable Charger with Built-In Cables
Traveling is already on the rise, and this portable charger is the perfect vacation essential to have on hand. It comes with six different cords to fit different devices, including an iPhone, iPad, Google Pixel devices, and more, and can charge them all at once for up to six hours on a single charge. “To make things easier, it also displays how much battery the charger itself has left on the digital display screen,” adds Ricevuto.
Nioxin Hair Fall Defense Shampoo
Hair loss is a condition that millions of people deal with — Ricevuto included — and can be caused by genetics, health concerns and even stress.
After planning a wedding, Ricevuto noticed she was experiencing stress-induced hair loss. To combat it, she implemented this new shampoo from Nioxin into a three-step routine (see her review of her full hair routine here), and noticed an improvement in her hairline after a few weeks of use. "This uses niacinamide and caffeine to stimulate the hair follicle and reduce fall out," the editor notes. "It also clears away build-up to create the optimal environment for hair to grow."
Milk Makeup Hydro Grip Gel Skin Tint
This Shop TODAY award-winning brand recently launched a skin tint that's been trending in Google search and is a hit among the Shop TODAY team. We had four editors of different skin types and tones try the product, and each complimented its buildable coverage, comfortable feel and powerful 12-hour wear. "One of our writers, Shannon [Garlin], tested this claim and said it was truly long-lasting," notes Ricevuto.
Plus, the skin tint is filled with skin care, such as niacinamide and hyaluronic acid, so those with sensitive and acne-prone skin can enjoy it, too.
Lanolips Hyaluronic Lip Oil
"In the past month, there have been 1.5 million searches for lip oils on Google, and this lip oil is a breakout topic right now," says Ricevuto. The key ingredient inside is lanolin, which is an oil that soothes and hydrates the lips. Ricevuto adds that the lip oil is a happy medium of a lip balm's nourishing perks and a gloss' high-shine finish.
More trending products to shop
Essence Lash Princess False Lash Effect Mascara
This mascara from Essence has over 260,000 five-star reviews on Amazon for its lift and volume. According to the brand, the results are dramatic and bold without the clumpy look.
Peace Out Overnight Barrier Hydrating Bio-Collagen Recovery Mask
The latest innovation from the brand, this overnight mask, is Ricevuto's secret weapon for waking up with radiant skin. The best part? It works while you sleep. You put it on before bed, and after just 3-4 hours, the mask turns transparent as ingredients — think hyaluronic acid and collagen — are absorbed by the skin, leaving you with a brighter, healthier-looking complexion by morning.
Medicube Zero Pore Pads 2.0
The Medicube Zero Pore Pads 2.0 promises to tackle enlarged pores, rough texture and excess sebum with every swipe. The brand contributes clearer results to the formula's natural AHAs, BHAs and botanical extracts.
Beautyblender All-Stars Power Pink 3-Piece Starter Set
Spring cleaning also means your beauty tools, too. We recently shared this cleaning set from Beautyblender on the show, which comes with a beauty sponge, cleanser and carrying case for on-the-go use.
Universal Thread Denim Chore Coat
"Chore coat searches are up 50% on Google in the past 30 days," suggests Ricevuto. "They're good for upcoming transitional weather when you want something lighter than a puffer jacket, yet still want to layer up." It comes up to a 4X, has an oversized silhouette and can be sized down if you prefer a snugger fit.
Abercrombie & Fitch Cap Sleeve Mini Dress
Tis' the season for cute dresses! Ricevuto says this pick from Abercrombie & Fitch is "the perfect spring dress" because of its flattering cinched waist and cap sleeves. Plus, it's currently on sale!
Ilia Eye Stylus Shadow Stick
If you're ever in a time crunch, eyeshadow sticks can simplify your makeup routine. They're simple to apply, and require no brushes to blend. This pick from Ilia is Ricevuto's current favorite for it's smooth formula that doesn't tug or pull on the eye lid. Plus, "the color lasts all day without creasing!," she raves.
SickScience DropOff Body Sculpting Serum
"According to the brand, this serum will sculpt the body for a firmer, smoother look, fade stretch marks and reduce the appearance of cellulite," explains Ricevuto. "I’ve been trying this and like it so far! It’s a great addition to your beauty routine for summer."
Nioxin Scalp + Hair Thickening System 2
Best for those with natural, untreated hair, this thickening hair trio claims to boost hair thickness and density in just a few weeks. Use together for best results.
Apple AirTag
To make sure you don't lose your wallet or passport during your travels, Apple AirTags are a trusty travel companion for keeping track of your personal items.
Tarte Maracuja Juicy Lip Stain Liner
Trust us when we say your lip liner will never budge again with Tarte's recently launched Maracuja Juicy Lip Stain Liner. It combines the staying power of a lip stain with the preciseness of a lip liner for the perfect long-lasting lip.
Shark Beauty CryoGlow Cooling + LED Face Mask
The skin benefits of LED light therapy range from anti-aging and brightening, to an increase in collagen production. This new face mask is Ricevuto's latest obsession. Not only do you get all the incredible benefits of red light (and blue light!), but it also has under-eye pads that offer cooling technology to depuff the area during use.
Meet the expert
- Julie Ricevuto is a commerce editor and producer, and on-air expert at Shop TODAY. She has a decade of experience covering everything from beauty to health and wellness content, with a particular interest in articles about skin care and makeup.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
