Like us, our viewers are avid shoppers. So who better to turn to when we want to know what the best of the best is? We've previously tapped our readers to find out what the best finds for fall are and their go-to summer picks, so it was about time we renewed the ask for winter.
So, we matched up 14 of our all-time favorite buys to determine the best of the best. In January, Shop TODAY contributor Chassie Post stopped by Studio 1A to share the top six picks from our winter showdown. Don't count our runners-up out just yet though! They are also previous Shop TODAY bestsellers that our readers love — and we think you can use them way beyond winter, too.
From a popular mascara that our editors have come to love to an at-home workout machine that can help you achieve your fitness goals, keep reading to see all of the finds you'll want to add to cart.
Shop TODAY viewer favorites
Dokotoo Oversized Half-Zip Pullover
This half-zip sweatshirt is the perfect layering piece for the colder months — it beat out fleece-lined joggers in our matchup, making it our go-to winter clothing item. Post says this can take you all the way through spring, too, since you can layer it up with jackets and vests. This style comes in a dozen different colors and is available in sizes S-XXL.
The Laundress Wool and Cashmere Shampoo
The viewers have spoken! You picked this clothing shampoo over a popular shoe cleaner when it comes to caring for the items in your closet in winter. Post says you likely don’t need to buy a bunch of new sweaters — you probably just need to refresh the ones that you already own. This formula promises to cleanse delicate fabrics like wool and cashmere without stripping or damaging them.
Maybelline Lash Sensational Sky High Washable Mascara
Move over, jelly balm — this mascara is the makeup must-have viewers can't go without. This tried-and-true formula has amassed over 80,000 five-star ratings from shoppers who say it provides length without clumping lashes. The washable formula comes in four different colors: black, burgundy, blue and brown.
Crock-Pot Electric Lunch Box
This nifty lunch box came out on top when pitted against soup freezer molds. For those truly short on time, this portable appliance is a small investment that you can use just about anywhere. While this Crock-Pot isn’t designed to slow-cook meals, it is designed to reheat them — you’ll only need to plug it into an available outlet for a matter of minutes.
Kasa Smart Plug Mini
The smart plug mini is a household hero product that viewers preferred over wall sconces in our poll. Rather than purchasing additional lighting, you can rely on a smart plug to command the existing lights in your home. According to the brand, you can control electronics via your phone from anywhere by using the brand’s app. Post says you can also set schedules, monitor your energy usage and more.
Editor’s note: Our pick is expected to ship in 1-2 months, but we found a similar option that is expected to arrive sooner below.
Kasa Smart Plug Mini 15A
Glocusent Neck Reading Light
When it comes to household gadgets, this editor-loved neck reading light can't be beat. Whether you’re an avid reader or frequently find yourself in need of some extra lighting for tasks around the house, this neck light is a Shop TODAY bestseller that can help. The brand says it can last for to 80 hours on a single charge. Plus, since it’s rechargeable, you’ll never have to worry about replacing the batteries, Post adds.
Sunny Health & Fitness Magnetic Rowing Machine
This at-home rowing machine beat out the pilates board in viewers’ eyes. If you’re looking for a full-body workout, this rowing machine can work your back, abdominals, arms, glutes and legs without breaking the bank. It can support up to 250 pounds and features a digital monitor, so you can track your total time, reps and calories burned.
More Shop TODAY winter bestsellers
Laura Geller Jelly Balm
Laura Geller is one of our favorite beauty brands and this tinted lip jelly is quickly becoming one of our go-to beauty finds of 2025. It’s formulated with hydrating ingredients like squalane and vitamin E, and comes in eight different colors that can provide a pop of color and hydration.
Pink Miracle Shoe Cleaner Kit
If snow and slush have taken a toll on your sneakers, this concentrate can offer them a shot at redemption. According to the brand, it can be used on mesh, nutbuck, leather and suede. Just add a few drops of the formula to a bowl of water, dip in a brush and start scrubbing, then wipe clean with a towel.
Koopala LED Wall-Mounted Sconces
Whether you rent or don’t feel handy enough to mount things on your own wall, these adhesive sconces are an easy way to add some extra lighting to any space. Each sconce features three color temperatures and brightness levels, so you can customize your space. However, they are individually sold, so be sure to purchase multiple if you need to light larger spaces.
Willit Women's Fleece-Lined Jogger
Tired of leggings? These fleece-lined joggers offer a slimmer fit than sweatpants and are available in sizes XS-3XL. Whether you prefer a classic pair of black bottoms or lean towards Earth tones, there are plenty of options to choose from (so we don't blame you if you grab a pair for every day of the week).
Souper Cubes Freezer Molds (1 Cup)
Meal prepping can be a great practice for anyone on a wellness journey or simply anyone who lives a busy lifestyle. These silicone molds make it easy to portion out meals or ingredients, so you can simply reheat when you’re in a pinch or save time when it comes to cooking your next meal.
Maypug Mini Projector
A projector can be a great entertainment option for anyone who doesn’t want to mount a TV to their wall. All you’ll need is a blank, white wall, or even a sheet, in order to reap the benefits. According to the brand, it can support 4K 1080P displays and is compatible with iOS, Android and Windows devices.
Pafal Pilates Board
Pilates is growing in popularity but often requires taking classes at a studio, which can be pricey (and time-consuming). If you're looking to tap into your fitness journey and save time (and money) by breaking a sweat at-home, we found this board that acts as a reformer for beginners. It features up to 50 pounds of resistance that can help up the ante for core exercises and beyond.
Meet the experts
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye. To date, her style advice has been featured in numerous publications such as The New York Times, Marie Claire, House Beautiful, Domino Magazine and more.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds that are worth shopping, according to our high standards.
How we chose
For our third-ever Shop TODAY Bestsellers: Viewers’ Choice poll, we curated bestselling and editor-favorite products across four categories: beauty, fashion, home and tech. For our product picks, the Shop TODAY team chose must-haves for winter, including tried-and-true brands and new finds.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
