Winter: the season of chills, nose-sniffling colds and chapped skin. If we didn’t know any better, we’d say it’s a time of constantly solving one cold-weather problem before swiftly moving on to the next.
Well, here at Shop TODAY, our team is stacked with problem solvers, especially when the issue can be resolved by a heavily tested, top-rated or tried-and-true product. For this latest installment of the Shop TODAY Hot List, we tapped TODAY contributors Chassie Post and Makho Ndlovu to give us the low-down on what’s hot during this frigid cold season.
Whether it be more layers to keep you warm (and looking chic!), skin care for battling skin-drying temperatures or appliances you need keep your new year’s goals on track, we have a laundry list of trending products you’ll want to pick up for yourself. Think: super-soft tops with unparalleled thermal insulation, portable blenders for taking green juice on the go, microcurrent devices to refresh your skin and so much more.
Keep scrolling to learn what you need to make it out of the rest of winter hydrated and healthy. Our favorite finds are below!
Seen on TODAY | Seen on the 3rd hour of TODAY | Seen on TODAY with Jenna & Friends | More hot picks to shop | Previously seen on TODAY | Meet the experts | How we chose
Winter problem-solvers seen on TODAY
Uniqlo HeatTech Cashmere Blend T-Shirt Turtleneck
Introducing the only layering piece you’ll actually need this season. According to the brand, this turtleneck is 1.5 times warmer than their standard HeatTech garments. It’s made from a cashmere blend material that is said to feel lightweight and soft.
Uniqlo HeatTech Ultra Warm T-Shirt Turtleneck
If you want to heat things up even more, the brands says this turtleneck is 2.25 times warmer than their regular HeatTech. In addition to the incredible warmth this top offers, it also has an extra-stretchy and moisture-wicking material for added comfort and dryness.
byMATTER Another Step Shoe Deodorizer
Your feet can get pretty sweaty while stuffed inside snow boots and winter shoes (especially when paired with heavy-duty socks). The last thing you need is the odor that usually follows, so we suggest using this shoe deodorizer-perfume duo to stop smells in their tracks. And with this product, it’s all about the innovation: The probiotic formula uses powerful technologies that remove the cause of the odor (not simply mask it) and leave a fresh fragrance in its place that can last up to 72 hours, per the brand.
Ugg Women’s Sheepskin Insole
Have you worn your Ugg boots into the ground? Don’t spend your hard-earned money on a new pair just yet. Ugg offers replacement sheepskin insoles to slip in so you can experience lasting comfort while wearing your favorite shoes. They offer the plush cushion you’re used to, as well as moisture-wicking and anti-odor features. Plus, Shop TODAY contributor Chassie Post says you can use these in any shoe to get that Ugg-level comfort!
Pure Daily Care NanoSteamer 3-in-1 Towel Warmer, Face Steamer & Humidifier
It’s always a good sign when we see “3-in-1,” no matter what the product is (but this device might be a favorite of ours!). At first glance, you might see a facial steamer that produces nano-ionic steam that is 10 times more effective at penetrating the skin. Or, you’ll be initially attracted to the humidifying features that add moisture back into the air. Or, you’ve got your eyes on that towel warming chamber to elevate all of your future shower experiences. The good news is you can enjoy all those perks with just this one appliance.
E.l.f. Lip Exfoliator
Chapped lips might be at the top of everyone’s winter problems list. But don’t worry, we have a hot beauty pick to help you protect that pout, and from a Shop TODAY editor-favorite brand, to boot! E.l.f.’s exfoliating lip scrub does more than buff and smooth out the lips, it also nourishes the skin with shea butter and jojoba oil. Plus, it’s available in seven scents for every preferred smell and taste.
Leather Honey Leather Conditioner
If you’re going to invest in leather fashion and accessories, you need to make sure you have the proper tools to keep them in tip-top shape. Consider this conditioning treatment, which is formulated to protect and restore all types of leather, whether it be handbags, shoes or couches! Better yet, the brand promises six-plus months of protection on leather “new and old.”
Seen on the 3rd hour of TODAY
Tree Hut Bikini Reef Shea Sugar Scrub
You don’t need a beach vacation planned to invest in this scrub — it’s never too early to get your skin beach ready! This scrub is packed with ingredients to help eliminate dead skin while simultaneously leaving your complexion feeling smooth and hydrated. And with the tropical scents of pink sugar and hibiscus, you can easily imagine sipping piña coladas and watching the surf as you exfoliate.
Ilia Super Serum Skin Tint SPF 40
Makeup and dry skin don’t normally pair well together, typically causing a cakey, flakey complexion. However, we may have found a product that perfectly combines makeup and skin care. This "super" serum offers buildable coverage, SPF protection and hydrating benefits all at the same time. According to the brand, a clinical study made up of over 50 women found 100% of them to say their moisture levels were boosted and the appearance of pore was minimized after use.
Right now, you can also get 20% off on Ilia Beauty's site with code TODAY20, plus free shipping, through 1/20.
Flexitol Heel Magic Balm
Cracked heels? Ouch. The coziest shoes paired with your softest socks wouldn’t stand a chance against that kind of rough, dry skin, especially when you’re stepping on them every single day. Enter: Flexitol Heel Magic. The brand behind this treatment promises “visible results in one day,” so you can bet it works fast to exfoliate the skin, draw moisture to its surface and prevent future fissures in the area.
Zuppad Satin-Lined Winter Beanie Hats (Pack of 3)
In the wintertime, we often have to figure out a way to stay warm and keep our blowouts intact. That’s often because our cold-weather caps tend to smoosh down our ‘do and reveal a staticky, knotted mess the moment it’s taken off. But then we found these satin-lined beanies, and the future of winter hairstyles started to look pretty good.
Commerce writer Danielle Murphy tried them out for herself and was impressed with how soft they felt. “The fit was definitely on the looser side, but that didn’t stop it from keeping my ears nice and warm,” she said. “I experienced a little of static upon removing it, but my hair maintained its volume and stayed knot-free.”
Editors’ note: Some color options of our original beanie pick have sold out, but we found a similar option here.
Senpuki Satin-Lined Winter Beanie Hats (Pack of 3)
Warby Parker Clean My Lenses Kit with Anti-Fog Lens Spray
Eyeglass and sunglass wearers know how annoying a dirty lens can be, but once you get fog involved, that’s simply the icing on a really terrible cake. We were happy to discover that Warby Parker figured out a solution to this double-ended problem, creating a kit that cleans lenses and gives them an anti-fog treatment.
Senior SEO editor Jess Bender put this spray to the test and said she had a great experience. “[I was] going in and out of various spots with dramatic temperature changes and my glasses didn’t fog up once after spraying them in the morning!” She also warns that the nozzle is a little aggressive, so you really only need to spray once or twice on each lens.
Ninja Blast Portable Blender
Did you commit yourself to some kind of New Year’s “eat healthy” resolution? If it involves making a number of green juices, smoothies or healthy salad dressings, you’re likely in need of a quality blender. This one includes everything you would expect, especially from a well-known brand like Ninja: a leakproof lid, dishwasher-safe parts, portability and a powerful motor. However, its unexpected features are what put this kitchen gadget at the top of our list: It’s the brand’s quietest blender, it’s designed to fit in your car’s cupholder and has a design that allows you to blend and drink in the same cup.
Seen on TODAY with Jenna & Friends
Universal Thread Leisure Studio Long Sleeve Fleece Jumpsuit
At first glance, this jumpsuit looks cozy. And we’d bet anything that it feels exactly the same way. Why? Have a peak at those fit features: a cotton-polyester-fleece blend, full elastic waistband, flexible drawstring, elastic leg openings — aka, the works. We can’t imagine a comfier ‘fit to pop on as the temperatures continue to drop.
Dream Pairs Women’s Knee High Stretchy Fashion Boots
Frankly, everyone should have a knee-high boot ready to go in their winter wardrobe. This Dream Pairs option offers more than just a sleek look, also providing a stretchy design and adjustable buckle to ensure a comfortable and customizable fit. And with a slightly padded insole, we can see anyone rocking these chunky heels from the office to happy hour, pain free.
All In Motion Women’s Heavyweight Cushioned Boot Ankle Socks
Find yourself losing feeling in your toes after a few minutes in the cold? Maybe that’s a sign your socks need some refreshing. Opt for pairs that are heavier, more cushioned and comfier, like these All In Motion ankle socks. They’re even made with moisture-wicking material and smooth toe seam to create an optimal walking experience for your feet.
Lovevook Lunch Tote Bag
This is one of those game-changing items that will likely make you think, Why didn’t I think of that? Simply put, this is a stylish tote bag and lunch box in one. The top compartment features a roomy pocket that can easily hold work essentials like a laptop, notebooks, chargers and more. In the bottom compartment, you’ll find a fully insulated and leak-proof pocket that can keep food hot for up to five hours and drinks cold for up to 10 hours, per the brand. So, if packing lunch is one of your goals for 2025, this bag will keep you from making excuses not to.
Bottle Bottle 32-Ounce Insulated Water Bottle
There are a ton of water bottles on the market, and that’s putting it mildly. With so many options to choose from, it would be fair to ask: Why this one? Well, the bottle’s features speak for themselves: a two-way drinking system (use the straw or flip the lid!), unparalleled insulation and a cup holder-friendly design. But our favorite feature has to be the hidden storage box built into the bottom, acting as the perfect spot to safely put vitamins, keys or money.
NuFACE FIX MicroWand
If you’re going to splurge on a microcurrent device, you might as well choose the one that delivers “instant results in just three minutes” (per NuFACE). This tiny but mighty skin care tool is designed to target fine lines and de-puff tired eyes to create a “filter-like” finish. (So, if you’re not keeping up with your sleep goals so far, this device won’t give anything away.) And when used on the lips, it can create a fuller appearance around the pout area!
More hot picks to shop
Suxio Light Therapy Lamp
With the gloominess that usually accompanies winter weather, enjoying brief periods of sunlight can be few and far between. And while nothing beats a good ole’ fashioned punch of vitamin D, this light therapy is a great way to hold you over for the rest of the season. It features three brightness adjustments; 30-, 60- and 90-minute timers; and a portable design for taking a touch of daylight with you wherever you go.
Hometopia Outdoor Faucet Cover
This is the type of winter essential you don’t know you need until after the fact — when your pipes freeze, or worse, burst. With a multi-layer, waterproof design, these covers offer great insulation and protection to your outdoor faucets. According to the brand, they’re also easy to install, so you won’t have to read confusing directions out in the cold.
First Aid Beauty Ultra Repair Rescue Barrier Balm
If protecting your skin barrier isn’t at the top of your list of skin care concerns, you may want to rethink your winter beauty concerns — and then pick up this repair cream to battle all your dry and crusty areas. Not only does it promise instant irritation relief (you can thank the 1% dimethicone), but it also keeps the skin hydrated for up to 24 hours.
Anyday Anytime Freezer Tray
If you love to meal prep, this cooking item can truly be a game-changer for keeping yourself organized in the kitchen. Use the freezer tray (made with food-grade silicone) to store sauces, condiments, pre-prepped foods and more in the freezer to use at a later date. The inner cubbies feature lines for easy measuring and a stainless steel wiring to prevent spillage.
Caraway Petite Cooker
“I often make soup in the winter, and this petite cooker has become my go-to this season,” says commerce editor and producer Julie Ricevuto. “It’s only 2 quarts, so it’s the perfect size for making small or side portions of soup, rice, sauces or veggies,” she adds. “And since I live in a tiny New York City apartment, I love that it doesn’t take up too much storage space!”
Previously seen on TODAY
Shop TODAY editorial director Adrianna Brach previously stopped by TODAY to share some of her favorite problem-solving products for the season, below.
Uniqlo Heattech Lined Padded Scarf
With an interior lining designed to absorb and trap heat, this padded scarf provides warmth without being bulky. It loops through an included opening, so you don't have to worry about it falling off.
Available in four different colors, this scarf also folds into itself, making it easy to stow away when not in use.
Summer Fridays Lip Butter Balm
With over 300 million views on TikTok, this viral vegan product is well-loved by the internet and Shop TODAY editors alike.
"It’s not only hydrating, it’s moisturizing and leaves your lips feeling super soft and smooth," says associate editor Kamari Stewart. "It’s an investment but I think it’s worth it. I keep (at least) one on me at all times."
While it has a higher price tag compared to other lip balms, the scent, the seven available shades and the 2-in-1 capabilities make it hard to pass up.
COSRX Snail Mucin Power Essence Hydrating Serum
Hear us out — snail mucin is another viral ingredient taking the internet by storm, and guess what? It actually lives up to the hype. Still hesitant?
Apply this serum right before your moisturizer and expect long-lasting, hydrating results. Hyaluronic acid, an ingredient well-known for helping skin retain moisture, is a natural ingredient in snail mucin, making it a savior for skin dried out by cold weather.
Laundress Wool and Cashmere Shampoo
Want to wear your wool and cashmere pieces but don't want to go through the hassle of cleaning them? Enter Laundress' fabric shampoo, designed to work in tandem with cold water in your washing machine to keep them high-quality.
This gentle detergent has a subtle cedar scent to it that keeps them "smelling brand new," according to reviewers.
Arainy Retractable Gap Dust Cleaner
With a flexible handle and two microfiber dust cloths, reach into all the nooks and crannies of your house and remove debris, dust, crumbs and more that have been hiding for who knows how long!
Whether it's behind the fridge, under the stove, washing machine, or in other areas that have become hard to reach, this brush makes cleaning easy with one quick swipe, breathing new life into your home.
The Nori Trim
Have your sweaters and cozy knits fallen victim to pilling, fraying or worn edges? The Nori Trim fabric shaver aims to resolve those issues, thanks to its extra wide, 2.5 inch shaving head.
Your winter wardrobe will look like new in no time, thanks to this device that lasts a single hour off of one charge and includes six precision blades to get every last piece of lint.
GooingTop LED Grow Light
It's no secret that we're all feeling the lack of sunlight during the wintertime. We have sunrise alarm clocks to help us out in that department, but what about our plants? Sure, you can perch them by the window, but what about when the sun goes down?
This LED grow light imitates sunlight, helping to give them a much-needed boost. This pack of two lights clips onto any desk, table or countertop and can be adjusted to hit the perfect angle.
HotHands Variety Pack
A holy grail, must-have product in the wintertime, this variety pack makes sure you're warm from head to toe! Purchase this pack and store extras in your car, purse, work bag, or anywhere else you can grab them and go.
For tailgating, hunting, or simply walking the dog, this pack includes 15 packets that promise to provide hours of heat.
Jason Markk Shoe Protector Spray
If the snowfall outside has turned to slush, protect your shoes with a repellant that will keep them looking good as new. Like a raincoat for your shoes, this spray from Jason Markk is safe to use on most materials, from suede to cotton, canvas, knit and more. Thanks to its water-based formula and lack of harmful dyes, it won’t stain your shoes.
Covergirl Simply Ageless Skin Perfector Essence Foundation
When your skin is dry and dull, turn to this concealer to help keep it feeling fresh. Paired with your usual skin care routine, this makeup product works to lock in moisture to create a hydrating tint.
Available in 12 shades, it won't go on cakey or heavy, thanks to its lightweight formula.
The Commense Trim Jacket with Scarf
For an adorable, affordable alternative to a bulky winter coat, opt for this jacket and scarf combo, with a scalloped trim border.
Made out of polyester and rayon, this two-piece set includes deep pockets, perfect for holding the essentials. Plus, it's available in five different colors: Two shades of grey, black, blue and army green.
K18 Biomimetic Protective Shampoo
Could your hair use a little saving from the woes of winter weather? Turn to this K18 protective shampoo, that works to resolve dry, damaged hair.
This shampoo aims to preserve your color, thanks to its pH-optimization formula. It's perfect for any and all hair types and levels of thickness, whether you have straight hair or coily, curly locks. "My hair feels incredibly soft after use and looks much shinier," raves Shop TODAY commerce editor and producer, Julie Ricevuto.
K18 Biomimetic Protective Conditioner
To partner with the shampoo above, this conditioner has added protection from the sun, as well as working to protect hair from the usual suspects: split ends, breakage and dull strands.
K18 plays a significant role in both of these products, a peptide that "ravels deeper into the inner layers of hair than other products to help reverse damage at a molecular level," according to the brand.
Royal Luxe Reversible Royal Luxe Throw Blanket
This winter has provided plenty of opportunity to cozy up on the couch, and with potential snow days on the horizon, take advantage of a day off with an empty to-do list and one of these affordable, reversible throws.
On one side is micromink fabric, fuzzy and soft to the touch. On the other side, faux sherpa, similar to the fabric that lines your winter boots or jackets.
Available in seven colors, reviewers note that this blanket holds its shape well, even after multiple washes.
Tumella Windproof Travel Compact Umbrella
Those winter winds are powerful, but they're no match for this umbrella that features a sturdy structure meant to stay upright against rain, wind and other elements.
Available in over 30 colors and designs, this lightweight umbrella was designed to be stronger than the one you currently own. The brand promises it won't buckle under 70 MPH winds, and rain will slide off of the teflon fabric it's made out of.
SharperImage.com Car Cushion
Do you own a car without heated seats? Or is your office AC still cranked on high? This cushioned seat from SharperImage.com includes massage and heat capabilities, pinpointing different areas of your back and legs. It includes a wired remote to control intensity, temperature, or set a timer for how long you want it on for.
Meet the experts
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye. To date, her style advice has been featured in numerous publications such as The New York Times, Marie Claire, House Beautiful, Domino Magazine and more.
- Makho Ndlovu is a Shop TODAY contributor and on-air expert.
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
