No gatekeeping over here! Whenever we buy, try and love a new product, we can't wait to share our discovery with everyone else — even if it runs the risk of selling out. And lately, we've noticed a whole lot of these launches coming straight from the aisles at Walmart. There are practical problem-solvers for your home, beauty essentials like you've never seen before and fashionable drops from fan-favorite brands. To walk us through these notable finds, Shop TODAY contributor Chassie Post stopped by TODAY as part of our What to Shop This Week series.
Whether you're browsing for a holiday gift or just want to treat yourself, we're confident this list will have something you're looking for. A few standouts include a life-size artificial Christmas tree for under $40, hair care that you can customize based on your needs and an exclusive line of handbags from none other than Jessica Simpson. Several are brand new, rolling out within the last few months, but all are noteworthy standouts this season. And the best part about discovering all of these products at Walmart? You already know that they're going to be affordable — our finds start at just $3!
Ready to see what the retailer has in store? Keep scrolling to check out some one-of-a-kind buys that are bound to go viral.
New and notable Walmart finds seen on TODAY | More new and notable Walmart finds | How we chose | Meet the expert
New and notable Walmart finds seen on TODAY
Hearth & Harbor Wrapping Paper Storage Container
Gift wrapping would be so much easier if all of your supplies were in one place, right? Well, now they can be with Post’s clever storage solution. There’s a compartment for everything — scissors, tape, bag, tags, bows and even a special ribbon dispenser box — while being narrow enough to slide under the bed while not in use. Of course, it protects your wrapping paper from being smushed, and senior editor Francesca Cocchi Zabloudil can vouch for this. “Wrapping paper rolls specifically are just such an odd shape so it’s super helpful to have an organizer designed to fit them,” she says. “I love how it keeps everything gifting-related tidy and out of sight!”
Holiday Time 6.5 Ft. Pre-Lit Artificial Christmas Tree
It’s never too early to be on the lookout for affordable holiday decor, and this life-size artificial Christmas tree fits the bill. All three colors — classic green, chic white or trendy back — feature 600 full branch tips and 250 color-changing lights. No clean-up or drama untangling those cords either! The brand says the lights will stay lit even if one bulb burns out. Post was shocked to see the price since normally deals this good don’t pop up until January, but our find (stand included) is all yours for under 40 bucks.
Better Homes & Gardens Juliet Arc Door Bar Cabinet
Just in time for holiday entertaining, we have a bar cabinet from Better Homes & Gardens. The entire collection is full of gorgeous and affordable furniture, but Post loves the storage this new piece offers. It features wine glass holders, racks for bottles and adjustable shelving depending on your needs. Not to mention, the details — like beautiful arched glass doors and slow-close European hinges — are sure to elevate any room in your home.
Jessica Simpson Courtney Faux Leather Handbag
Jessica Simpson is extending her Walmart-exclusive line into handbags for the first time ever, and you bet they’re perfect for fall. Post was drawn to this 2000s-inspired purse now that the baguette shape is back in style. Plus, with moto hardware details and high-quality faux-leather, what’s not to love?
Jessica Simpson Sadie Faux Leather Handbag
Large but lightweight, Post says this tote will fit everything. It also comes in black and faux-snake to match any outfit and, according to the brand, was inspired by Simpson’s very own archive of bags.
Jessica Simpson Courtney Satchel Handbag
According to Post, this satchel-style bag gives off a very high-end designer vibe — without the high-end designer price. With all of the zippers, buckles and studs, it’s hard to believe it’s just $34.
The Hair Lab Revitalizing Shampoo
Customizable beauty is so big right now, and Post discovered a new product that is right on trend. The Hair Lab by Strands is a Walmart-exclusive hair care brand that lets you create a routine based on your unique needs. First, you start with a base shampoo — here we have the revitalizing shampoo that's best for balanced scalps, but there's also a clarifying shampoo for oily scalps. Next, you add a "dose" directly to the bottle to address specific concerns like breakage prevention, hydration, curl definition and more.
The Hair Lab Well-Balanced Conditioner
Complete your routine with conditioner — here we have well-balanced conditioner for medium-textured hair, but there's also a deep conditioner for coarse hair. These bottles can be customized the same way as the shampoo to supercharge your results.
The Hair Lab Anti-Frizz Shampoo & Conditioner Dose Set
Say you have a balanced scalp with frizzy strands — you would then add this "dose" to each bottle to create your own formula. The anti-frizz set is packed with rice protein to smooth hair and protect against humidity, but there are truly endless combinations. Add up to three "doses" per bottle, with options including:
- The Hair Lab Color Protect Dose Set, $6.30
- The Hair Lab Anti-Breakage Dose Set, $2.94
- The Hair Lab Curl Define Dose Set, $2.94
- The Hair Lab Volume Boost Dose Set, $2.94
Bass Creek Outfitters Men's Workwear Vest
Functional and fashionable, workwear fabric is really having a moment. Post loves that this pick has a canvas shell for style and a sherpa lining for warmth. Its water-repellent finish provides high-performance protection from wind, rain and snow when worn over a shirt or sweatshirt. Plus, guys will dig all the pockets.
Scoop Faux Suede Zip Vest
Of course Post found a vest for the ladies, too! Cozy up with this zip-up option from fan-favorite Walmart brand Scoop. She loves the feel of this faux-shearling lining, noting that you'll be seeing this trend everywhere this fall — if you haven't spotted it already.

More new and notable Walmart finds
Better Homes & Gardens 6" Bubble Ceramic Planter
Give your plants a stylish home in this bestselling (and TikTok-famous) planter from Better Homes & Gardens. It includes a drainage plug for easy watering while complementing contemporary decor perfectly.
Thyme & Table 4-Piece Angled Wine Glass Set
Elevate your tablescape this holiday season with a new set of glassware. The angled design not only catches the eye but also enhances the aroma and flavor of wine, according to the brand.
Hidawn Flameless Candles with Remote
Enjoy the ambiance of flickering candles — without worrying about fire — with this flameless set. The remote allows you to easily turn then on or off, set a timer and even adjust brightness.
No Boundaries Studded Slingback Flats
Dressed up or down, these flats are sure to make a statement. They feature trendy faux leather, a bold buckle strap and blingy crystal studs. Plus, the cushioned footbed will keep you comfy.
Madden NYC Faux Shearling Moto Jacket
If you're looking to step up your outerwear game, pick up one of these moto jackets to look polished while feeling comfy. It's available in two fall-forward colors and sizes XXS through 4XL.
Thyme & Table 12 Piece Dinnerware Set
With four dinner plates, four salad plates and four bowls, this set offers everything you need for a complete dining experience. Not to mention, everything is also dishwasher and microwave safe.
Better Homes & Gardens Juliet Queen Boucle Platform Bed
Give your bedroom a cozy refresh with this boucle platform bed frame. No box spring is required — after assembling, just pop your mattress on top and get ready for a dreamy sleep.
Better Homes & Gardens Juliet Modern Boucle Chaise
This chaise is the versatile piece of furniture your living room has been missing. The ottoman can be used as a footrest, seating or side table, and it comes in three chic colors to match your space.
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, and use our own personal experiences with the product and brand to make shopping easier for our readers.
For sponsored content, the Shop TODAY editorial team independently chooses, tries and reviews products to recommend that are sold by the advertiser. The advertiser does not review or approve the content. Learn more about Shop TODAY.
Meet the expert
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye. To date, her style advice has been featured in numerous publications such as The New York Times, Marie Claire, House Beautiful, Domino Magazine and more.