Your chance to outshine the best in the advertising business is finally here.
As of Sept. 18, Doritos is officially reviving its “Crash the Super Bowl” contest, which first launched in 2006. The competition challenges fans to get creative by producing their own commercials that could air during Super Bowl LIX, according to a press release. The winner will pocket a $1 million grand prize and a trip to the Super Bowl.
To win, worthy contenders must create an advertisement that surpasses any commercial Doritos could make itself. Fans might remember standout moments from the Crash the Super Bowl contest, such as the iconic screeching goat in the 2013 ad “Goat 4 Sale.” Then, of course, there was that unforgettable scene of a son slapping his dad in the 2010 “House Rules” ad.
Here’s what you need to know:
How to submit to Crash the Super Bowl
Check out DoritosCrash.com for the full set of official rules. Contestants will want to follow the step-by-step submission process and use the website’s toolkit, which includes music, logos and other helpful brand assets for ad enhancements.
As far as deadline goes, you can submit your entry from Sept. 18 to Nov. 11.
How Crash the Super Bowl works
From 2007 to 2016, Doritos fans rose to the Crash the Super Bowl challenge with 30,000 dynamic submissions, with selections narrowed down to one ad, according to the release.
This time, the selection process will take place in three rounds.
- The first will start with a panel of judges choosing the top 25 ads. The competition’s 25 semi-finalists will each win $2,000 and receive notice in December.
- From there, the judge will narrow their selection to three finalists to be announced in January.
- Voting will then be opened up to us, the viewers, who will select our favorite ad on DoritosCrash.com.
