In the last few years, the resale market has blossomed, with brands like Lululemon and Patagonia launching programs that allow customers to trade in or purchase previously owned items. And New Balance is one of the more recent companies to join the resale game.
Last year, the company announced its new program, New Balance Reconsidered. The initiative allows shoppers to purchase New Balance products that are either used or brand new but "unsellable" for cosmetic reasons for a lower price.
“We know the footwear industry has a significant environmental impact, including too many products ending up in a landfill,” John Stokes, director of sustainability at New Balance shared in a statement. “There are many things that have to shift. Launching Reconsidered is one piece of the puzzle with a program objective to help extend product life for some of our product and get the most from what is already made.”
All of the products available have been inspected and are cleaned if needed, New Balance says. Plus, each item is given a condition grade. "Like new" means that the item has no major issues, "excellent" items may have faint signs of wear and those in "good" condition may have minor discoloration, stains or other signs of wear.
Better yet, customers can also trade in their gently used shoes in-store or via mail and receive a voucher to use on their next purchase.
So if you're looking to get your steps in, there are hundreds of comfortable shoes currently available on the resale site, and we're highlighting a handful that caught our eye.
New Balance Reconsidered women's sneakers
New Balance 550 Sneakers
If you’re shopping for sneakers that go with everything, look no further. You can wear the 550s with dresses, trousers and even jeans — they come in a variety of colorways, too.
New Balance Fresh Foam X 1440
This pick is designed with a breathable mesh to keep your feet comfortable and cool during activities. Reviewers do say this style runs small so it might be best to size up.
New Balance 997H
Experts recommend this style of New Balances for the amount of comfort they provide — and our deals editor Rebecca Brown agrees.
She says they both look and feel good, delivering unmatched support during her family's annual theme park visit.
New Balance Fresh Foam Roav Tee Shirt
Runners looking for a snug and secure feeling around the ankle will appreciate the cushion and support of these Fresh Foams.
New Balance Tektrel Sneakers
Want shoes that pop with interesting design and colors? Here’s your new favorite running shoe, good for trails and beyond.
New Balance Fresh Foam X 880v13
While these shoes normally retail for $140, you can score a pair in “excellent” condition for less than $60. Made for running, they’re said to have a plush and supportive Fresh Foam X midsole and rubber outsole for comfort and improved performance.
New Balance WX608V5 Sneakers
These classic trainers feature a super-soft cushioning and a durable rubber outsole, according to the brand. If you’re looking for the perfect mix of fashionable and functional, look no further.
New Balance Fresh Foam Arishi v4 Slip Resistant
Nurses, restaurant workers and others who stand on their feet all day will appreciate the fact that these shoes have a slip-resistant sole. Anyone can wear them though, as they have a comfortable cushioned base and mesh upper.
New Balance 997R Sneakers
These ‘90s inspired running shoes are comfortable and come in multiple sizes that fit both women and men. The neutral color also makes them versatile.
New Balance Women’s Sport Lifestyle 327 Sneakers
Sporty and chic, you can score these classic sneakers in multiple sizes for as little as $80. Inspired by the brand’s most iconic ‘70s running shoes, the 327 blends a retro design and comfort.
New Balance 740 Sneakers
Consider the 740s your all-day sneaker. “I wore them for days on end and I usually walk over 10,000 steps on a daily basis and I’ve had no pain or issues with these," says editor Vivien Moon. "Typically sneakers have been harder for me to wear lately but these are extremely easy to put on which might be my favorite part.”
New Balance 9060 Sneakers
The New Balance 9060 perfectly blends older models with the popular futuristic trend. Add these to your spring fashion lineup if you want a unisex everyday shoe.
New Balance Reconsidered men's sneakers
New Balance 574 Core
The brand also has the women's version of the 574 sneakers available through its resale program. They come in six colors and a range of sizes.
This sneaker is also a Shop TODAY 2025 Sneaker Awards winner, with our editors praising the fact that they don't have a break-in period, making them perfect for all-day wear.
New Balance Fresh Foam X More v4
With a soft Fresh Foam cushioned midsole, breathable mesh upper and durable rubber outsole, this sneaker is said to deliver on comfort and performance.
New Balance 530 Sneakers
This retro style shoe was once considered the ultimate "dad shoe," which is now a trend gaining serious momentum. The brand says you can expect "superior comfort" with the cushioned design.
Take it from our own Jill Ortiz, editorial operations manager, who named these one of the most comfortable pairs of shoes she owns.
New Balance Fresh Foam X 1080 v13
These shoes are made with “second-skin style mesh” fabric for the ultimate support and breathability, whether you’re doing everyday activities or hitting the pavement, says the brand.
New Balance 2002R Sneakers
Partnerships editorial assistant Erica Marrison owns the women's version of these sneakers, loving them for their texture and shape. They're available in a wide range of sizes and three colors: orange, green and grey.
Bestselling New Balance sneakers
If you're in the market for a completely brand new pair, we're sharing some editor-loved and shopper-favorite sneakers from the brand.
How we chose
The Shop TODAY editors and writers search the internet to find the best products and sales out there. We use our own personal experiences with products and brands to make shopping easier for our readers.
