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Julep Eyeshadow 101 Crème to Powder Waterproof Eyeshadow Stick, Cocoa Shimmer

4.2 out of 5 stars 51,455 ratings
#1 Best Seller in Eyeshadow
Currently unavailable.
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Color 29 Cocoa Shimmer
Brand Julep
Item Form Cream to Powder
Finish Type Shimmery
Special Feature Rich color glides on + Waterproof formula doesn't crease

About this item

  • HIGHLY PIGMENTED EYESHADOW COCOA SHIMMER: Turn brown eyeshadow up a notch with our shimmer eyeshadow stick in chocolate brown. With over 30 high-pigmented shades from Matte, Shimmer, and Metallic, you can build your own eyeshadow palette and go as understated or bold as the day (or night) calls for.
  • CREME-TO-POWDER WATERPROOF EYESHADOW: This waterproof, crème-to-powder eyeshadow stick glides effortlessly across lids before drying to a waterproof crease-proof powder finish.
  • NATURALLY EFFECTIVE INGREDIENTS VITAMIN C & E: This cream-to-powder eyeshadow stick does double-duty, thanks to the hydrating, nourishing formula with vitamin C & E. Delicate sensitive skin will love the vitamin E that protects against free radicals with antioxidants, and the vitamin C, which treats environmental damage to improve skin tone and texture. And candelilla wax makes every shade easy to blend, naturally
  • NO BRUSH REQUIRED: Just glide and go. With smooth application, a built-in smudger for effortless blending, and a waterproof powder finish, you don’t need a brush to get the look you love.
  • HOW TO APPLY: Prime the smudger by coating it with color, then sweep the eyeshadow stick directly across your eyelids. Use the built-in smudger or your fingers to blend before the formula sets. For best results, prime the smudger by coating it with color prior to use.
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From the brand

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  2. E101
    When Pencil Met Gel
    its balm
    Skip the brush

    Julep Beauty Best Sellers

    Visit the Store

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Product Description

E101
E101 New Shades
E101 New Shades
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

E101 Video

Merchant Video

Complete the Look

Eyeshadow 101

When Pencil Met Gel

It's Balm

Skip the Brush

Cushion Complexion

Brow 101

Length Matters

Customer Reviews
4.2 out of 5 stars 51,455
4.1 out of 5 stars 18,956
4.1 out of 5 stars 13,894
4.2 out of 5 stars 5,417
4.2 out of 5 stars 3,047
4.2 out of 5 stars 1,423
4.2 out of 5 stars 1,412
Price
$18.00 $12.00 $14.00 $18.00 $16.00 $14.40 $18.00
What it is:
Crème to Powder Eyeshadow All-Day Eyeliner Moisturizing Lip Color 2-in-1 Cheek + Lip Color 5-in-1 Skin Perfecter 2-in-1 Pencil + Tinted Gel Buildable Lengthening Mascara
What it does:
Delivers Crease-proof Color Glides without Tugging Adds Soft Color Blends Seamlessly Corrector + Foundation Sculpts + Defines Adds Instant Drama
Key Ingredients:
Vitamin E + Candelilla Wax High-performance Polymers Vitamin E + Sunflower Butter Rich Emollients Hyaluronic Acid + Turmeric Synthetic Beeswax + Jojoba Oil Vitamin B5 + Aloe Leaf Juice
Finish:
Matte + Shimmer Matte + Shimmer Natural Luminous + Matte Natural Natural Natural
Shades Available:
40+ 25+ 10+ 9 10+ 4 1
Cruelty-Free
✔ ✔ ✔ ✔ ✔ ✔ ✔

Product details

  • Product Dimensions ‏ : ‎ 5 x 0.75 x 0.75 inches; 0.32 ounces
  • Item model number ‏ : ‎ ASB-000663-N
  • UPC ‏ : ‎ 814502024903
  • Manufacturer ‏ : ‎ Julep Beauty
  • ASIN ‏ : ‎ B01LVTHYP8
  • Customer Reviews:
    4.2 out of 5 stars 51,455 ratings

Important information

Safety Information

For external use only.

Ingredients

CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, STEARYL DIMETHICONE, OZOKERITE, PHENYL TRIMETHICONE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, LAUROYL LYSINE, EUPHORBIA CERIFERA (CANDELILLA) WAX, DISTEARDIMONIUM HECTORITE, PHENOXYETHANOL, LECITHIN, TOCOPHEROL, PROPYLENE CARBONATE, ASCORBYL PALMITATE, TIN OXIDE, IRON OXIDES (CI 77491/77492/77499), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891)

Directions

Sweep directly across lids. Blend with fingers or the built-in smudger before the formula sets. For best results, prime the smudger by coating it with color prior to use.

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Customer reviews

4.2 out of 5 stars
51,455 global ratings

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Customers say

Customers praise the eyeshadow's beautiful color payoff, creamy texture that glides smoothly, and easy application that goes on quickly. The product receives positive feedback for its blendability, with customers noting it blends easily with no drag. While some customers report it lasts all day without creasing, others mention it creases after a while. The quality and value for money receive mixed reviews, with some finding it worth the price while others consider it overpriced.

AI-generated from the text of customer reviews

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3,556 customers mention "Color"2,727 positive829 negative

Customers love the eyeshadow's color, describing it as beautiful and very pigmented, with good blendability with other shades.

"...The shade Sand Shimmer is a beautiful, soft neutral with just the right amount of glow—great for a natural, polished look...." Read more

"I love Julep eyeshadow sticks! The rose shimmer is beautiful and it works really well blended with the Orchid color in the crease of my eye...." Read more

"...The eyeshadow literally glides on very easily with zero drag. Immediate color payoff and for shades that really show up on your skin, you need just..." Read more

"I got snowfall matt, the case is so cute but you don’t actually move the bottom of the case to get more product you rotate the inside of the case so..." Read more

1,746 customers mention "Ease of application"1,676 positive70 negative

Customers find the eyeshadow easy to apply, noting that it goes on smoothly from the tube and is simple to manipulate.

"...If you need a reliable, mess-free eyeshadow that’s easy to use on the go, this one is a winner!" Read more

"...They are super easy to use and I can use them in a hurry if I use one color. If I am going out, I use more than one color and blend them together...." Read more

"Pros: Super easy to use. The eyeshadow literally glides on very easily with zero drag...." Read more

"...This is great stuff! It goes on smoothly, no creases, stays on all day and feels weightless...." Read more

1,036 customers mention "Glide on"1,003 positive33 negative

Customers praise the eyeshadow's creamy texture that glides smoothly onto the eyelids.

"...The shade Sand Shimmer is a beautiful, soft neutral with just the right amount of glow—great for a natural, polished look...." Read more

"Pros: Super easy to use. The eyeshadow literally glides on very easily with zero drag...." Read more

"Silky to use and easy to apply. Shadow falls out pretty easily, so you have to put it back in the container. Just a nuisance...." Read more

"This glides on and blends well, so I'm pleased, however don't roll out much of the stick or the lid will squish the end when you cap it!..." Read more

465 customers mention "Blendability"395 positive70 negative

Customers praise the eyeshadow's blendability, noting that it applies smoothly with no drag and works well with fingers.

"...The formula is smooth, easy to apply, and blends effortlessly without needing a brush...." Read more

"...The formulas are easy to blend, and they stay on! I sweat A LOT and these do not fade off...." Read more

"...They go on easily, and are both blendable and buildable — the built-in smudger works beautifully...." Read more

"...Easy to use, easy to blend, buildable color, quick application, lasts long, looks natural, etc.)..." Read more

1,895 customers mention "Durability"1,317 positive578 negative

Customers have mixed experiences with the eyeshadow's durability, with some reporting it lasts all day while others mention it breaks after only 3 uses.

"...If you need a reliable, mess-free eyeshadow that’s easy to use on the go, this one is a winner!" Read more

"...The formulas are easy to blend, and they stay on! I sweat A LOT and these do not fade off...." Read more

"...The eyeshadow was in the cap broken off." Read more

"...They last long. I have not seen any issues with color fading through the day with these. Perfect for travel...." Read more

1,267 customers mention "Quality"866 positive401 negative

Customers have mixed opinions about the eyeshadow's quality, with some finding it decent and perfect, while others report poor quality control and that the product is not usable.

"...This is great stuff! It goes on smoothly, no creases, stays on all day and feels weightless...." Read more

"...go on easily, and are both blendable and buildable — the built-in smudger works beautifully...." Read more

"...Blender end is useless; have to use a eyeshadow brush. Putty Matte is an exact match to my medium Caucasian skin tone...." Read more

"I LOVE LOVE LOVE these great eyeliner sticks...." Read more

770 customers mention "Crease resistance"498 positive272 negative

Customers have mixed experiences with the eyeshadow's crease resistance, with some reporting it stays put all day without creasing, while others mention it creases terribly.

"...It goes on creamy but sets to a powder finish that stays put all day without creasing or fading...." Read more

"...It just feels a tad bit oily and started to crease on my eyes but I applied a powder to set it and it didn’t crease as much after." Read more

"...This is great stuff! It goes on smoothly, no creases, stays on all day and feels weightless...." Read more

"...the cream turns to powder in about 30 seconds, but once it is on it stays put...." Read more

591 customers mention "Value for money"320 positive271 negative

Customers have mixed opinions about the eyeshadow's value for money, with some finding it worth the regular price while others feel it's not worth the cost.

"...She insisted they were worth the regular price... finding one on discount was just a bonus...." Read more

"...While I don't dislike them, they are very expensive...." Read more

"...I’ve had several complements on it. Great find! Not as expensive as what I have been using." Read more

"...Like what?!?! In my honest opinion this product is way to expensive with way too many good reviews and I do love makeup and this product is less..." Read more

Looks copper but goes on purple
4 out of 5 stars
Looks copper but goes on purple
At first glance I was really disappointed as this product looked nothing like it did in the pictures. I got this because of its beautiful warm purple color. However when I did a color swatch on the back of my hand it came out copper brown. I put some on my eyelid so I could take a pic to show all of you what I’m talking about. You can imagine my surprise when it went on purple 😳 not sure what kind of witchcraft is happening here 😆 but I’m glad I applied it to my eye lid before giving up on it.
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Top reviews from the United States

  • Terri Nelson
    5.0 out of 5 stars I Am In Love!
    Reviewed in the United States on March 14, 2025
    Color: 07 Rose ShimmerVerified Purchase
    I love Julep eyeshadow sticks! The rose shimmer is beautiful and it works really well blended with the Orchid color in the crease of my eye. The formulas are easy to blend, and they stay on! I sweat A LOT and these do not fade off. These sticks aren’t messy and I haven’t had any of them break. They are super easy to use and I can use them in a hurry if I use one color. If I am going out, I use more than one color and blend them together. So pretty! I have almost every shimmer color and metallic colors. I haven’t tried the matte colors yet but I am going to give them a shot too. I know I will love them!
    21 people found this helpful
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  • Kathy Reader
    5.0 out of 5 stars Best eyeshadow ever.
    Reviewed in the United States on February 26, 2025
    Color: 06 Taupe ShimmerVerified Purchase
    I had bought some Laura Geller makeup and I love it. On her website, she has Julep eyeshadow, so I tried that, too. This is great stuff! It goes on smoothly, no creases, stays on all day and feels weightless. I have bought 2 pencils so far, and can honestly see myself getting many more colors. Best choice ever.
    26 people found this helpful
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  • VM
    4.0 out of 5 stars Beautiful and easy to use formula, perfect eyeshadow for travel
    Reviewed in the United States on October 16, 2024
    Color: 10 Smoky Tawny MatteVerified Purchase
    Pros:

    Super easy to use. The eyeshadow literally glides on very easily with zero drag. Immediate color payoff and for shades that really show up on your skin, you need just one swipe. This part is definitely way better than the cheaper options (I've tried one other brand which was a fourth of the cost but is rough on my lids and requires a lot of back and forth to give me the same color payoff).

    They last long. I have not seen any issues with color fading through the day with these.

    Perfect for travel. I love throwing a couple of shades in my make up pouch without having to worry about packing a palette (and worrying about it opening and spilling all over) or brushes.

    Cons:

    As with any other make up product of course, some colors just don't match the payoff you see in advertised photos. Which wouldn't be as much of a problem if these weren't $15+ per eyeshadow.
    I have four colors - the Smoky Tawny Matte and Ochre Matte barely show up on my lids. Although the advertised photos show color pay off on darker lids, I personally find it much lighter than the photos on mine (I have the typical south asian dark lids). Orchid shimmer and Sheer blush pink look amazing on my lids. Looks like the shimmer shades definitely help add some dimension to any base colored lids.

    Personally the pros outweigh the cons for me and I love this product! I'll still use the shades that didn't give a lot of payoff for everyday looks. I use very few colors on my eyes so I'd much rather save money and buy more of these eyeshadow sticks than expensive palettes where I'll use maybe 2 out of 10-15 colors.
    115 people found this helpful
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  • Bernalgirl
    5.0 out of 5 stars Great price performance, great pigment in a blendable format
    Reviewed in the United States on March 6, 2025
    Color: 03 Stone MatteVerified Purchase
    I have the Julep Eyeshadow Sticks in a variety of colors and love them — both the shimmer and the matte. They go on easily, and are both blendable and buildable — the built-in smudger works beautifully. The only color so far that is not true to the photo is Ginger Matte, which is darker than it appears. I especially love the smoky amethyst and sand shimmer, and the stone matte sticks.
    14 people found this helpful
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  • deesmine
    5.0 out of 5 stars I love these sticks, so quick and easy
    Reviewed in the United States on March 21, 2025
    Verified Purchase
    I love these sticks. Either for a mono look with a matte shade or blending both matte and the shimmers. They are easy to apply, dry to a nice powder and wear well, too. Very quick and handy eye makeup option.
    2 people found this helpful
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  • Mariana Mazariegos
    3.0 out of 5 stars Cute tube, good color but oily and fidgety
    Reviewed in the United States on March 19, 2025
    Color: 19 Snowfall MatteVerified Purchase
    I got snowfall matt, the case is so cute but you don’t actually move the bottom of the case to get more product you rotate the inside of the case so when I’m applying it sometimes the action of moving back forth will move the inside of the case and cause the product to move back into the tube/case. The color is so bright I love this white!!! It just feels a tad bit oily and started to crease on my eyes but I applied a powder to set it and it didn’t crease as much after.
    3 people found this helpful
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  • Customer
    5.0 out of 5 stars Easy to apply, lasts, no creasing, good on sensitive skin!
    Reviewed in the United States on March 22, 2025
    Color: 01 Champagne ShimmerVerified Purchase
    Love these shadows. Purchased several colors over the years. Tried other brands, but come back to these. Easy to apply, lasts. Good on sensitive skin too! I like this shade as a neutral or highlighting shade.
    3 people found this helpful
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  • A.J.
    1.0 out of 5 stars Received a used item! Color had unexpected glitter in it.
    Reviewed in the United States on January 3, 2024
    Verified Purchase
    I didn't get to try this out because I received a used item. (And it appears I'm not the only one.) I was able to get a close look at it, and I was immediately disappointed with the color "mixture." The item I selected wouldn't have worked for me, regardless of any other issue.

    I've been curious about these eyeshadow sticks for a long time. I wanted to test them out years ago, but they seemed kind of pricey for my budget. I don't like to spend more than I'm used to on an item I have no certainty will work as claimed. But then my friend told me she bought a stick on discount, and it was a game changer for her. (Easy to use, easy to blend, buildable color, quick application, lasts long, looks natural, etc.) She said she bought more and suggested I at least try one. She insisted they were worth the regular price... finding one on discount was just a bonus. We're very much alike in what we look for in beauty cosmetics, so I was intrigued. I also saw there were a ton more reviews on Amazon than the last time I checked, and the majority of them seemed highly positive. So, I went for it. I felt I had the amount of guarantee I needed to justify testing this thing out.

    I got the sheer shimmery pink color to use as a highlighter and on the inner corner of my eyes for a brightening effect. But that's not going to happen now. After I received my used product, I took a closer look at the reviews on Amazon - mostly to see if anyone mentioned unexpected problems with the same color I ordered. Instead, I noticed there were quite a bit of people who received what appeared to be used products, too!

    This is highly disappointing considering this brand seemed to have made a good name for itself over the last few years. I was really excited to finally try their infamously convenient and water-resistant eyeshadow stick. You'd think they'd be more careful about the products they're sending out - especially for what they're charging.

    My eyeshadow stick was undoubtedly used before I received it. Box was slightly crushed with signs of having been opened. The tip of the eyeshadow was smudged and there was product smeared on the outside of the barrel. If all that wasn't proof enough, the sponge tip had makeup residue on it as if someone fully tried every part of this thing out.

    I can't speak for the application and wear quality of the item because I'm not willing to risk transferring potential bacteria to my eyes, face, or even the back of my hand. I can say the expectation of the product was not met, right off the bat. I can also add that I was surprised that there looked to be big chunks of glitter in the shimmery sheer pink eyeshadow and on the sponge tip. (I wasn't expecting such large specks of actual GLITTER to be in the mix. It wasn't shown on the advertised photos or explicitly stated that cheap glitter would be used. I did expect some fine mineral-like shimmer, but not cheap glitter.)

    I'd suggest that if you buy this product, you thoroughly inspect it upon receiving it. Having cosmetics melt or break during shipment is one thing. But being sold a used product (advertised as new) is absolutely unacceptable. Especially, when there's evidence of it be a reoccurring issue for this particular product.

    I'm debating whether or not I want to try ordering another color - only because my friend was raving about this eyeshadow like it was the best product she has found to date. If I do decide to take another chance, I'd likely play it safe and choose a matte shade. I can handle some amount of "shimmer," but I feel I'm a bit too old and I don't get dressed up enough to decorate my eyes with glitter. (I cannot stress enough: This was straight up large specks of GLITTER - almost like you'd find in a craft store or in young teens' cheap & trendy makeup - mixed in with an otherwise nice looking shimmery/pearlescent color.)

    I'm just worried I'll get another used product... or that the product was otherwise kept in unsanitary/uncertain conditions before I received it. I just don't understand how this issue could happen so often. (Search thru the product reviews for yourself and count the number of complaints. You may not find it to be excessive, but I do. It really should be more of a rare occurrence. I haven't found this many complaints of used/questionable products when researching other cosmetics I'm also interested in trying.)

    Also, avoid the shimmery sheer light pink color... unless you're ok with random large specks of glitter. Then maybe go for it. The overall main color appeared nice with some shimmer to it already.
    233 people found this helpful
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Top reviews from other countries

  • Julep eye shadow
    5.0 out of 5 stars Julep eyeshadow
    Reviewed in Saudi Arabia on November 4, 2023
    Color: 15 Orchid ShimmerVerified Purchase
    The color is perfect the product is blendable
    Report
  • Bonefoot
    1.0 out of 5 stars Not right color
    Reviewed in Australia on October 17, 2023
    Color: 03 Stone MatteVerified Purchase
    Not the color I ordered so expensive item of no use and no returns. Really pissed off
    Report
  • DG
    4.0 out of 5 stars Great Product
    Reviewed in Canada on November 11, 2024
    Color: 03 Stone MatteVerified Purchase
    Like how it goes on, lasts all day, great color. Instead of using the blending sponge on the stick I used one of my brushes & found it blended great. A number of reviewers noted that it's difficult to remove. I use Micellar Water for all my makeup removal & found it worked quite well on this shadow. Disappointed I can't get some other colors I want or they're very expensive in comparison to the "Stone" color. I looked around on Amazon and found a similar product "Palladio" which from the reviews seems similar to Julep at a much lower price. I'm going to purchase from them & see how their product fairs in comparison.
    Report
  • batfink
    5.0 out of 5 stars Eye shadow pen
    Reviewed in the United Kingdom on January 22, 2025
    Color: 01 Champagne ShimmerVerified Purchase
    Love this product it’s really easy to use, Glides on to your eyelids easily without any pulling, it’s easy to blend and is waterproof so lasts all day which is brilliant, the colours available range from soft shades to dark shades including matte shades so there is a really good range of colours to choose from. I’m happy 100% recommend this product
    Report
  • Mort1
    4.0 out of 5 stars Easy to apply
    Reviewed in Canada on February 10, 2024
    Color: 02 Pearl ShimmerVerified Purchase
    Upper eye shadow
    Report

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