September always brings a lot to look forward to. There's Labor Day, the official start of the fall season and... 'Baby Month' at Target! For the folks with babies in their lives, now is the time to stock up on daily essentials and fun new toys alike. Whether you're a new parent or have a baby shower coming up, you won't want to miss out on these savings.
So, what deals can you expect to find included in the Target baby sale right now? On the retailer's website, we are seeing discounts up to 55% off on select baby products. The sale includes a ton of day-to-day essentials like diapers and diaper bags to bring baby's must-haves wherever you go. We're also seeing higher priced items and big-ticket baby gear like high chairs, car seats, strollers and bassinets marked down. For growing babies, there are plenty of clothing deals, like zip-front swaddles and the cutest onesies. Ahead of the holiday season, we have even spotted fun giftable items like sensory toys, activity centers and more on sale. Looking for something else? There's a good shot Target has a deal on it for 'Baby Month.'
While there are a ton of deals to be scored throughout the month, new deals were just added on September 15. We're keeping a close eye on the best sale finds and are updating our coverage — and our carts — accordingly.
From adorable onesies to practical strollers, keep scrolling to crawl through all of our favorite deals from Target's Baby Month.
Target baby month deals | How we chose
Target Baby Month deals
Go by Goldbug Multi Use Hook For Strollers
Busy parents could always use an extra hand for the many, many bags they've usually got in tow. This hook latches onto the handle of your stroller to hold purses, diaper bags and more. The handy bestselling gadget is under $5 right now and can even be used on shopping carts.
Munchkin Farm Squirts Bath Toy (Pack of 8)
Bring the farm to your bathtub! This set of eight bath squirts are the perfect size for little hands to play with. According to the brand, they can help baby develop fine motor skills while learning to identify animal names and sounds.
Philips Avent Natural Baby Bottle
This bestselling bottle only releases milk when baby actively drinks, so it won't drip or spill. It features an anti-colic valve and it's dishwasher-safe.
Paw Patrol "Let's Have Fun" Soft Potty Seat with Potty Hook
Potty time or party time? Incentivize little ones to use the toilet with this fun, soft potty seat and potty hook set featuring their favorite Paw Patrol characters.
Yookidoo Spin 'N' Sprinkle Lab Bath Toy
Make bath time more fun with this water activity center that spins, pours and sprays. The side features a smart suction design, so it’ll stick to the bathtub for easy play and storage.
KeaBabies Deluxe Baby Washcloths (Set of 6)
Accidents happen — that’s what these bamboo washcloths are for. Not only are they highly absorbent and great for lathering, but parents can also use these to exfoliate their baby's skin after bath time. With more than 10 fun colors available, you'll have your pick of cute cloths.
Hudson Baby Infant Plush Animal Face Bathrobe
For 40% off, you can transform your already adorable little one into an irresistible cuddly teddy bear. Made with a super soft, plush material, this robe will warm them up from the bath in no time. Needless to say, we wish these came in adult sizes as well.
Go by Goldbug Shop Cart Cover
You never know what's been on the shopping cart before you put baby down in it, but this cover provides a comfortable barrier from unclean surfaces. It features padded straps, leg holes and loops to attach baby's favorite toys to, so they can stay engaged while you shop.
Comfy Cubs Muslin Fitted Bassinet Crib Sheet
Give your baby a warm welcome to their crib with a fresh 100% muslin cotton sheet. This super soft option comes in a few different colors and provides a secure and snug fit, according to the brand.
Skip Hop Ultra Stroller Organizer
It's time to get organized! This multi-compartment accessory attaches to the back of your stroller and features side loops, six pockets and adjustable straps to hold it all and keep things streamlined.
Comfy Cubs Baby Waffle Blanket
This 40-inch blanket features a soft waffle weave texture and comes in a few different colors. The brand says the versatile piece is designed to make a great swaddle, stroller cover, crib essential, car blanket and more.
Lambs & Ivy Disney Baby Winnie the Pooh Tan Cotton Hooded Baby Bath Towel
No bath time is complete without a cozy towel to wrap them up in. This one is the perfect size for babies weighing up to 30 pounds, and has an adorable hood featuring one of the most beloved children's characters of all time.
McKesson Baby Diapers, Size 3
Diapers are one of those things you will always need on hand when you’ve got a little one. That said, they rarely go on sale, so even saving a couple bucks on the essential is notable, in our opinion. Right now you can score McKesson baby diapers on deal — we’re seeing diapers for newborns, size 1, size 2, size 3 (above), size 4, size 5, size 6 and size 7 all marked down.
Comfy Cubs Swaddle Blanket (Pack of 2)
This set of two swaddle blankets easily zip up to keep your baby tucked in. It comes in a few different color sets, including blue, pink and gray tones, and two sizes designed for 0-3 months and 3-6 months, respectively.
KeaBabies Explorer Diaper Bag Backpack
This large diaper bag has extra room for all of the essentials and then some. Reviewers give it an average of a 4.9-star rating, and note that it's sturdy, easy to clean, had great storage and kept things well organized throughout the duration of baby's diaper stage.
Costway Babyjoy High Chair
A high chair for just over $50? Sign us up! Designed with a weight limit of up to 33 pounds, this convertible high chair is suitable for babies and toddlers between 6 and 36 months old.
Hudson Baby Premium Diaper Bag Backpack and Changing Pad
Another diaper bag option worth noting is this one that's currently 40% off. It comes with a changing pad and is designed to be an all-in-one solution for parents, according to the brand, featuring 12 pockets and storage for up to three bottles.
Dream On Me Portable Play Yard
This padded pen packs up and comes with a handy shoulder strap to make play on the go a little simpler. The brand says set up is quick and easy. It's intended for children under 36 inches.
Costway Babyjoy 3 in 1 Convertible Wooden High Chair
According to the brand, this design-forward high chair has two different height settings and adjusts to suit infants, toddlers and "big kids" alike. It's currently marked down by over 50%, making it a major steal.
Graco Tranzitions 3-in-1 Harness Booster Car Seat
As part of "Baby Month' at Target, select strollers and car seats are on sale for up to 30% off. One of them is this bestselling three-in-one harness, car seat and booster, which grows with your child to meet their needs from 22 pounds up to 100 pounds.
Safety 1st Grow and Go All-in-1 Convertible Car Seat
This car seat has more than 2,500 customer ratings. It's designed to grow alongside your child, as the brand says it can accommodate kids and babies spanning 5 to 100 pounds. The seat pad is easy to remove and clean and there are two cupholders for toys, drinks and more.
Costway Folding Baby Bassinet
Now is the time to buy big-ticket baby items while they're on sale. You can save $100 on this folding bassinet that comes with a carrying case and safety straps.
Safety 1st Grow and Go Flex Travel System
This smart travel system offers both a carseat and a stroller in one — simply snap the car seat into the stroller frame and baby can ride in a few different positions. The brand says the stroller is safe to use with kids weighing up to 50 pounds, and parents will love the extra large storage space, cup holders for babies and parents and the one-hand fold design.
Safety 1st Turn and Go 360 Rotating All-in-One Convertible Car Seat
Right now, you can save $60 on this popular rotating car seat, which makes loading and unloading easier. Plus, it features a patent-pending seatbelt tension indicator to take the guesswork out of installation.
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How we chose
The Shop TODAY team searches the internet to find the best baby deals out there. In addition to combing through customer reviews, use our own personal experiences with brands and knowledge of products on the market to find the best sales on strollers, car seats, diapers and more top baby essentials and gear.
