April 18, 2023, 2:41 PM UTC / Updated May 1, 2023, 3:20 PM UTC

The time to start planning the perfect Mother's Day is here! While we expect your mom would love nothing more than to spend quality time with friends and family, it doesn't hurt to throw in a thoughtful present (and maybe one for yourself?).

Whether your mom enjoys having her own mini spa days or receiving flowers, it can be hard to find a gift that truly shows your love and appreciation. Luckily, Shop TODAY has secured exclusive deals from top-rated brands like Kitsch, Aerogarden and Harry & David to name a few, to help make this day extra special.

Keep reading to shop the amazing deals we've lined up on loungewear, jewelry, flowers and more. And continue to check this article as we add more exciting exclusive Mother's Day deals and sweepstakes.

Sweepstakes | Beauty deals | Fashion deals | Home deals | Mail order deals

Sweepstakes

Maya Brenner Custom Necklace

Now through May 10, TODAY readers will have the chance to win a custom gold necklace for a total prize value of over $400. For this exclusive sweepstakes, one lucky winner will score a cable chain necklace adorned with three letters or charms of their choosing (non-Pavé and excluding diamonds). Enter this sweepstakes here.

Cast Iron Always Pan

Now through May 11, not one, not two, but 20 lucky winners will receive their own Always Pan, make sure to enter now.

Staub Cookwear Set

Pasta dish in a Staub cookware set — Courtesy Williams Sonoma

Not only will five winners receive Staub’s iconic five and 1/2-quart cast iron Dutch oven, but they’ll also take home a four-piece stoneware set for a total prize value of over $500. You can enter the giveaway here.

Beauty deals

SiO Beauty

While you can't gift age-less skin, you can give mom SiO Beauty wrinkle patches that are designed to "provide gentle compression that helps to flatten out existing wrinkles and prevent new ones from forming," according to the brand. Sitewide you can save 25% off your purchase with code TODAY25 now until May 10.

Eye & Smile Lift

$19.12

$25.50

BrowLift

$27.00

$36.00

Cyro Energy Serum

Cryo Energy Serum

$41.25

$55.00

NuFace

Microcurrent devices are a Shop TODAY editor- and dermatologist-approved at-home beauty treatment. NuFace's Trinity is a popular for its skin-boosting benefits — and we've got an exclusive deal on the luxury skin care device. By using the link and adding the kit to your cart, a 25% discount will be auto-applied at checkout.

NuFace Trinity Starter Kit

When you add the kit to your cart, a 25% discount will be auto-applied at checkout.

$254.25

$339.00

Kitsch

Giving mom the gift of luscious locks has never been easier thanks to Kitsch. From satin pillowcases to shampoo bars, she'll be #hairgoals. Starting today until May 10, you can score 30% off sitewide with code TODAY30.

Satin Heatless Curling Set

$12.60

$18.00

Shampoo & Body Wash 6-Piece Sampler

Shampoo & Body Wash 6 Piece Sampler

$11.20

$16.00

Satin Pillowcase

$13.30

$19.00

Self-Draining Shower Caddy

$52.50

$75.00

Veracity Selfcare

Flawless skin always comes with a price but luckily this price is discounted. This set from Veracity includes two Vital Concentrates of your choosing, and the BioEvolve Serum and BioEvolve Moisturizer which "target the most common complexion concerns caused by hormonal imbalances." Code TODAY25 will get you 25% off this luxury set perfect for mom.

Skincare Set

$167.25

$223.00

Fashion deals

Alex and Ani

Gift mom some trendy bling this year from Alex and Ani. We can't get enough of their classic bangle bracelets and right now you can save 35% sitewide with code TODAY35 now until May 10.

Nisolo

Slowly but surely spring and summer weather is approaching and these comfy shoes from Nisolo are perfect for warmer days. Take 25% off the whole site with code TODAY25 now until May 10.

Go-To Flatform Sandal

$103.50

$138.00

Huarache Sandal

$103.50

$138.00

All-Day Cross Strap Sandal

$103.50

$138.00

Athleisure Eco-Knit Sneaker

$112.50

$150.00

Everyday Chelsea Boot

$165.00

$220.00

Miraclesuit

If you've got a beach vacation coming up soon, then mom will love these pieces from Miraclesuit. Specifically designed to "contour, shape, slim and firm the body," she will feel confident and comfy on the beach or poolside all summer long. Use code TODAY30 for 30% off until May 10.

Rendezvous One Piece Swimsuit

$113.40

$162.00

Avanti Bandeau Swimsuit

$124.60

$178.00

Casablanca Criss Cross Escape One Piece Swimsuit

$137.20

$196.00

JJwinks

From cozy sets to sleepwear, mom can lounge in style with pieces from JJwinks. Designed in L.A., this brand says it is not only environmentally friendly but founded by two women who know the in's and out's of all things comfort. Enjoy 25% off sitewide with code TODAY25 on all full price items.

Slumber Party Top

$73.50

$98.00

Girl Trip Nightgown

$82.50

$110.00

Power Pant

$88.50

$118.00

Midnight Duster Robe

$126.00

$168.00

Home deals

Great Jones

If your mom has been using the same dishes since you were a baby, it might be time for an upgrade. This is where Great Jones comes in handy! Their high-quality and sporty Hot Dishes "handles lasagna, cakes, chicken parts, roast vegetables, cobblers, and crisps with aplomb," according to the Wall Street Journal. For extra brownie points, you can even make dinner on Mother's Day with her new dish. Use code TODAY25 at checkout to receive 25% off the vibrant Hot Dish.

Hot Dish: Ceramic Casserole Dish

Hot Dish

$56.25

$75.00

Ruggable

Ruggable understands that accidents happen and that's exactly why they created stain-resistant and machine washable rugs that look the same (if not better!) as traditional rugs. Better yet, these rugs rarely go on sale and we secured 20% off select rugs on the TODAY landing page with code TODAY20 at checkout. You can save mom the stress and save yourself some money, it's a win-win.

Seascape Blue Bath Mat

$103.20

$129.00

Poppy Fields Doormat

$119.20

$149.00

Suzani Coral Rug

$151.20

$189.00

Birthdate Co.

Turns out you can celebrate mom's birthday year-round with these picks from Birthdate Co. These products are super unique in the sense that they use their exact birthday to formulate a candle specific to their astrological sign. The stars truly aligned with code TODAY20 that will get you 20% off sitewide.

Custom Birthdate Candle

Birthdate Candle

$49.99

$59.99

Personalized Birthdate Pendant

Birthdate Pendant

$165.00

$215.00

AeroGarden

If your mom has a green thumb then they will surely love these products from AeroGarden. With their popular indoor Sprout herb garden, you can bring the garden indoors and never run out of fresh veggies. Until May 10 you can get 25% off all products with code TODAY25.