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Unsure what to gift the beauty lover? 48 expert- and editor-loved picks

Excite even the pickiest product lover with these highly-coveted (and carefully curated) gifts.
Vivian Le / TODAY
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Gifting a beauty enthusiast can be intimidating, especially when you’re dealing with top-notch shelfies and an endless supply of brands and products to sort through.

The good news is we know a thing or two about beauty and, combined with a little research, have uncovered something for every type of cosmetic, skin and hair care maven in your life.

From lavish lipsticks to dream creams (and some seriously great hot tools along the way), read on for coveted, curated gifts for beauty lovers in a variety of price ranges and palettes that will (finally) impress the beauty-obsessed. Plus, we even had beauty expert and TODAY contributor Sarah Eggenberger share some of her favorites, too.

Our top picks

Best beauty gifts

Best makeup gifts

Wet n Wild Silk Finish Lipstick

Considering this Wet n Wild lipstick is just under a $1, you might as well fill up their stocking with the whole collection. It’s a bestseller for the brand for a reason, after all.

Kintion Pocket Mirror

From errands to travel, this compact mirror is designed to fit perfectly in your pocket, makeup bag and/or tote. On-the-go touch-ups just got upgraded.

Real Techniques Everyday Essentials Makeup Brush & Sponge Set

They’ll want all the tools to try new makeup looks, so gift them this set with all the essentials. It comes with a brush for each step of their everyday beauty routine: foundation (which you can also use the sponge for), eye shadow, powder blush and highlighter or setting powder.

Tweezerman Enchanted Garden Manicure Set

From shaping your nails to buffering your cuticles, this Tweezerman set has all of the essentials to maintain the health of your nails. The kit also makes for a great stocking stuffer, last-minute gift or treat to yourself.

Glossier Monochromes Eyeshadow Trio

Glossier’s eyeshadow trio comes with three eyeshadows — matte, satin and metallic — for them to experiment with. They promise to apply smoothly with little to no fall out. Plus, the eyeshadows are refillable for whenever they run out.

Summer Fridays Lip Butter Balm

This popular lip balm hydrates, soothes and tints the lips all in one, depending on the shade/flavor you choose. Apply on its own, on top of your favorite lip product or as a luxe overnight lip treatment to seal any dry areas.

Well People Supernatural Complexion Stick Foundation + Concealer

From spot coverage to all-over wear, Well People's Supernatural Complexion Stick is your one-and-done hero for both. It has a buildable light-to-medium finish for touch-ups or to add extra coverage. The brand even adds that the formula should help moisturize, balance and even skin tone.

Rare Beauty Positive Light Liquid Luminizer

Shop TODAY Senior Editor Jess Bender has been using this highlighter lately and says she can attest to the "weightless" and "second-skin" feeling upon application.

"As somebody who's a fan of the 'no-makeup' makeup look most days of the week, I love using low-effort beauty products that look like I actually made an effort in my routine. Rare Beauty's highlighter fits the bill perfectly in terms of texture and the radiant 'dewy glow' it leaves on my cheeks for the duration of the day," she raved.

IT Cosmetics Celebrate Bold Eyes Eyeshadow Stick & Mascara Gift Set

Your eyes are often the first thing people notice about you, so make them stand out with this eyeshadow stick and mascara set from IT Cosmetics. Apply the high-pigmented eyeshadow to your inner corners or across the lid to make your eyes pop, then top it off with the volumizing mascara for added drama.

Sania's Brow Bar The Brow Pencil

Define, blend and fill in your brows with Sania's Brow Bar brow pencil. On one end is a precise mechanical pencil, and the other, a professional-grade spoolie brush. Essentially, the two tools you need to perfect your brow routine.

Tarte Double Duty Beauty Shape Tape Contour Concealer

This bestselling concealer is sold every 12 seconds, so it’s likely that the beauty guru in your life already owns this coveted product. On the off chance they don’t, it would be a great gift! It’s easy to apply and buildable for the desired coverage.

Patrick Ta Crème and Powder Blush Duo

The blush duo from Patrick Ta consists of two complementary blushes that are meant to be layered on top of each other. For a long lasting and bold finish, the brand suggests applying the powder blush first, and then the cream blush on top.

Too Faced Limited Edition You’re A Gem Makeup Set

From Too Faced’s iconic Better than Sex mascara to the dazzling eyeshadow palette, their eyes will surely sparkle when opening up this makeup set. You might even want to pick one up yourself.

Best skin care gifts

Cleverfy Shower Steamers

Toss one of these shower steamers in your shower, and be prepared for your senses to be filled with aromatic scents. “They smell so good and the entire bathroom smells amazing after showering,” says Eggenberger. “A few of the scents definitely help as well if you’re feeling stuffy and the other ones are just nice to use for a more relaxing shower.”

Clinique For Men Daily Intense Hydration Starter Kit

If you’ve been trying to get a certain man in your life into skin care, this intense hydration starter kit might be the perfect option for them. According to the brand, it’s a daily three-step routine that comes with a face wash, shaving cream and water-gel moisturizer.

CeraVe Eye Renewing Peptide Eye Cream

If you’re wondering what cream to pair with the eye patches, Eggenberger says this peptide eye cream is one of her favorites. It contains skin-loving ingredients such as peptides, niacinamide and hyaluronic acid, which is meant to help alleviate puffiness and reduce the appearance of fine lines, says the brand.

Origins Multi-Maskers Five Mini Masking Essentials Gift Set

The epitome of self-care might just be Origin’s masking essentials gift set, which features some of the brand’s bestsellers. Indulge in a clarifying charcoal mask one evening, and an overnight mask the next. The options are endless!

The Original Makeup Eraser 7-Day Set

Ordinary makeup wipes can be harsh on the skin and the environment, but these reusable cloths from The Original Makeup Eraser offer a gentle and eco-friendly alternative. According to the brand, each pad can remove makeup, sunscreen and more with just water alone.

Farmacy You’re The Balm Cleansing Kit

Double-cleansing is one of the most important steps in your skin care routine, and one of our favorites is Farmacy’s highly-rated cleansing balm. In this kit you get to sample four different versions of the balm to gently remove makeup, SPF, dirt and grime. Trust us when we say each one works just as good as it smells.

Indie Lee Discovery Kit

Discover the best of Indie Lee with the brand's Discover Kit. From washing away makeup to hydrating the skin, the set caters to some of the most common skin concerns and can be great for traveling, too.

Loops Beauty Variety Loop

“Sheet masks are self-care in a package, and they make for great travel companions,” says Eggenberger. This Variety Loop Set comes with five different hydrogel face masks for you to experiment with. So, if you’re wanting to improve dullness, there’s a brightening mask in the kit. But if you want to enhance your radiance the next day, you’ll want to use the glowing mask. The options are endless!

Sania's Brow Bar The Brow Shampoo

According to the brand, this is the first-ever shampoo for your eyebrows. It's meant to be used daily to help promote brow growth, address brow hair thinning and improve overall health.

The Ordinary The Bright Set: 4-Step Regimen Kit

This Ordinary set is not only affordable but a great deal for four best-selling products. This set contains formulas that will help smooth, brighten and hydrate the skin. What more could you want?

Nécessaire The Body Wash Discovery Collection

Know someone who makes a ritual out of their shower routine? We think this is a gift-worthy pick. It includes four body washes in the scents Eucalyptus, Santal, Hinoki and Olibanum.

Kate McLeod Daily Stone Lotion Bar

If you’re looking for a great gift for Grandma, teachers or friends, Eggenberger says these lotion bars melt into your skin, leaving it feeling soft and subtle. According to the brand, it contains hydrating ingredients like cocoa butter and almond oil.

Sunday Riley Win-Win Good Genes Duo

Sunday Riley’s Good Genes serum continues to be a Shop TODAY favorite, so enjoy double the product with this duo. It comes with one full size and one travel to have the product on hand no matter where you go.

Sol De Janiero Biggie Biggie Brazilian Bum Bum Cream

“If there was a product of the year, it would be this,” boasts Eggenberger. Sol de Janeiro’s Brazilian Bum Bum Cream was a popular pick in 2023 and 2024 because it hydrates, tightens and leaves the skin with a beautiful summery scent — a signature to the brand. But now, the beloved cream comes in a mega version so you will always have enough product in your jar.

Omorovicza Changing Seasons Trio

You may have already swapped your light jackets to thick coats. But as you’re switching up your wardrobe, you should switch up your skin care routine, too. Use this trio set from Omorovicza to assist you with your journey, as it contains all of the hydration heroes to combat the upcoming season.

Alo Aura Diffuser

Eggenberger says this is a great aromatherapy gift for someone who could use a little peace and relaxation. According to the brand, this option works as a humidifier and diffuser and will cover up to 700 square feet. Just add a few drops of your favorite essential oils to this diffuser to enable a soothing scent to envelope your space. Eggenberger also loves this for the skin and says the humidity helps retain your skin’s moisture.

Fragrance gifts

Maison Margiela Replica Memory Box Perfume Set

Maison Margiela is known for offering sophisticated blends that manage to encapsulate some of life’s more sensory settings and experiences. (‘By the Fireplace’ and ‘Bubble Bath’ are some of our favorite scents to snuggle up to on a cold winter day.)

Tocca Luxury Fragrance Wardrobe

Toss it in your handbag or bring it during your travels, this fragrance wardrobe consists of all of the signature scents from Tocca, all in a luxury portable tin. “It’s also perfect to discover a new signature scent, or create a custom blend to suit every mood and occasion,” suggests Eggenberger. The scents range from bits of fruit to rosey notes to suit every preference.

Marc Jacobs Daisy Eau de Toilette Gift Set

It seems that every fragrance aficionado is familiar with Marc Jacobs Daisy perfume. From the berry notes to the floral bottle, it’s no wonder it's been on nearly everyone’s vanity. Gift them the fan-favorite scent with this duo, which comes with two different sizes of the perfume.

Henry Rose Menace

Known for its effortless and non-toxic scents, Henry Rose's newer fragrance, Menace, is absolute heaven, as editor Rebecca Brown explains. "This perfume is both musky and fresh. I ended up getting the discovery set from this brand and after testing a bunch of scents I just fell in love with Menace. It’s unisex but definitely leans more masculine. Something you can gift but wouldn’t mind using yourself from time to time."

Prada Paradoxe Eau de Parfum Perfume Set

Nothing is more iconic than Prada’s Paradoxe line. You might already recognize the collection from its light floral notes, or from the stunning slanted bottle. Regardless, the fragrance is worth adding to your (or their!) list, especially this bundle that is refillable.

Best hair care gifts

Wet Brush Shine Paddle Hair Brush

This paddle from Wet Brush is designed with boar bristles and 100 percent natural argan oil to reduce frizz and distribute hair’s natural oils for a silky-smooth finish, making it easier than ever to maintain a healthy mane. The wood finish will also bring a certain warmth to their vanity.

Mielle Rosemary Mint Root Rescue Kit

Cozy up to the fresh scent and revitalizing results of rosemary with Mielle. Their Rosemary Rosemary Mint Root Rescue Kit has three rosemary-based products to strengthen your hair at the root, all while soothing the scalp, too.

SEEN Healthy Hair Essentials Kit

Healthier strands await with SEEN’s essentials kit, which prioritizes scalp health for stronger hair no matter where you are. According to the brand, each of the products inside are safe for acne-prone, eczema-prone and sensitive skin, along with color-treated hair.

1821 Manmade Book of Good Grooming Gift Set Volume 2

We’re giving this grooming an A+ for packaging. It is uniquely disguised as a reading book, which makes for a great display and gifting opportunity. But inside contains two of the brand’s classics: their 3-in-1 wash and grit bar. Both of which are soothing, addicting and great-smelling.

Emi Jay Flat Brush

Don't stick to ordinary hair brushes — this Emi Jay brush will sit pretty on their (or your!) vanity with its colorful, glossy finish in either Blue Sugar (seen above), Chantilly, Pink sugar or Tortoise. Better yet: The hair brush is also incredibly gentle thanks to its nylon and boar bristles that promise to work for all hair types.

Ceremonia The Spaliday Kit

Ceremonia’s Spaliday Kit feels like a trip to the spa, with two full-size products that treat damage and dry ends, and a limited-edition hair wrap to protect wet strands. The results? A renewed mind and shinier hair.

Oribe #Oribeobsessed Set

Add a bit of luxury to their hair care with Oribe’s #OribeObsessed Set. Included is three travel-friendly products from their Gold Lust line, including the Dry Texturizing Spray and the Repair & Restore shampoo and conditioner. Together, the three help repair damage, add volume and deliver shine.

Revlon Salon One-Step Hair Dryer and Volumizer Hot Air Brush

If they love their blowouts, they will for sure get good use out of this one-step hair styler from Revlon. The bestselling heated styling brush has garnered a cult-like following for its ability to deliver salon-worthy results in a matter of minutes.

Virtue Daily Damage Repair Essentials Set

If you have damage from heat styling or chemical treatments such as permanent dyes, consider snagging this healing duo. The kit promises to repair split ends, strengthen strands and provide protection from environmental pollutants for healthier locks.

Bondi Boost Wave Wand

This wave wand from Bondi Boost creates natural-looking mermaid, beachy, or boho waves in seconds. Unlike single-barrel styling irons that take ages to curl hair, this 3 barrel curling iron does it in seconds.

InfinitiPRO By Conair Curl Secret Auto Curler

If you struggle with perfecting curls, this auto curler from Conair does all the work for you. Simply select your desired curl from its three settings (defined, loose or wavy), choose the temperature and curl direction (left, right or alternating) to see the magic happen.

Luxe Solutions Ion Luxe 4-in-1 Autowrap Airstyler

Styling their hair at home just got a lot easier with this all-in-one kit that comes with everything they need to create salon-quality looks. It comes with two curling rod attachments, a concentrated heat attachment (perfect for blowouts) and a diffuser if they just want to zhuzh up their natural curls.

Shark Beauty FlexFusion Luxury Air & Ceramic Hair Dryer System with Air Straightener

Shark Beauty's FlexFusion is a true multi-tasking tool. It comes with multiple attachments to create effortless blowouts, tame flyaways, and more — plus, a first-of-its-kind straightener — on both wet and dry hair. According to the brand, regardless of the setting, the tool minimizes heat exposure and regulates temperatures to lower the risk of heat damage.

Dyson Airwrap Multi-Styler Complete Long

The Dyson Airwrap is a coveted item on any beauty wish list, and this bundle has everything she needs (including attachments and a storage case) to achieve the hair looks of their dreams.

Meet the expert

  • Sarah Eggenberger is a beauty and lifestyle expert, NewBeauty Senior Editor-at-Large, TODAY contributor and on-air beauty correspondent.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

Don’t forget to check out Shop TODAY’s other gift guides for everyone on your list including gifts for tea lovers, ones that won’t break the bank, for the adventurous person on your list and more.