IE 11 is not supported. For an optimal experience visit our site on another browser.

Trend report: A shampoo for hair loss, Uniqlo's mini bag and more trending favorites

10 lip stains makeup artists and editors recommend for long-lasting color

Tired of fine lines and wrinkles? Dermatologists say a retinol body lotion can help

Pro stylists share how to build outfits around long denim skirts

Clogs are trending — why podiatrists and editors love the style

Sam's Club is offering $25 memberships right now — plus home deals up to 50% off

You don’t need a fancy wrinkle cream — experts approve these drugstore favorites

The best ways to organize your closet, according to a pro

Elevate your spring with these Amazon customer-loved essentials, starting at $8

Can this skin care ingredient replace your deodorant? A derm explains

16 thoughtful, caring and Oprah-approved Mother's Day gifts

Best Ulta sale deals: Batiste, Tarte and more, from $5

13,700 Amazon reviewers convinced me to try this dress

Kate Spade's secret outlet includes the viral bouquet bag and more favorites up to 79% off

All of the books you’ve seen on TODAY — and where to get them

Your wife deserves the best on Mother's Day (and every day!)

How to choose a safe sunscreen while pregnant, according to dermatologists

Help them kiss kindergarten goodbye with these sweet gifts

Get rid of tangles and knots with these expert-approved detanglers

Haus Labs, Il Makiage, E.l.f.: Which foundation is best?

TODAY earns a commission on purchases through these links.
Start TODAY Boxes
Shop TODAY Savings / Shop TODAY Savings

Start TODAY Boost Box

This curation of editor-approved products will deliver a supportive wellness boost!

$99.00

$302.81

Curated Boxes

Nioxin Hair Fall Defense Shampoo

This shampoo changed one editors hair for the better.

$29.00

Amazon

Halara High Waisted Pants

Say goodbye to traditional, uncomfortable slacks.

$44.95

$49.95

Halara

Duracell Coppertop AA + AAA Batteries, 56 Count

Make sure to stock up on this household essential.

$44.12

$50.99

Amazon

Mosquito Repellent Bracelets, 10 Pack

Summer is almost here and so are the mosquitos.

$9.99

$12.99

Amazon

Rifle Paper Co. Monogram Note Cards

Personalized items make the best gifts, wink wink.

$22.00

Rifle Paper Co.

Clinique Almost Lipstick in Black Honey

Winner: Best viral find cream lipstick

$21.25

$25.00

Amazon

$25.00

QVC

$25.00

Nordstrom

Water Bottle Carrier Bag

A handy carrier for your water bottle, phone, keys, and other essentials.

$14.95

$19.99

Amazon

Stanley IceFlow Stainless Steel Tumbler

Trendy for a reason, Stanley's are worth every penny.

$35.00

Amazon

$35.00

Stanley

Electric Cordless Hair Scalp Massager

Bring the spa home with this cordless massager.

$33.99

$39.96

Amazon

BaubleBar Deja Bracelet

Perfect for layering or on it's own.

$38.00

BaubleBar

$38.00

Revolve

Conair InifitiPro Hair Dryer and Flat Iron Bundle

Get salon-worthy hair at home with this discounted bundle.

$60.97

$79.99

Amazon

Dawn Powerwash Dish Spray Set

Dirty dishes are no match for this powerful cleaner.

$11.75

$16.79

Amazon

Sam's Club Membership (1 Year)

A Sam's Club membership offers extra savings, Sam's Cash and more.

$25.00

$50.00

Sam's Club

Merit The Everyday Essentials Set

Make sure to use code TODAY for 20% off this set!

$112.00

Merit Beauty

Onsen Nail & Cuticle Cream Treatment

Formulated with and vitamin C and E, our editors love this in-between nail appointments.

$9.99

$11.95

Amazon

EltaMD UV Clear Face Sunscreen SPF 46

Editors and experts-recommend wearing SPF daily.

$44.00

Amazon

Deck of Scarlet Threeway Solid Lip Oil

One Shop TODAY writer loves how “young” this oil makes her lips look.

$19.98

$28.00

QVC

Get exclusive TODAY Show coupons

Add this extension to your Chrome browser and save at 40,000 retailers.

$0.00

Shop TODAY Savings

Saucony Women's Guide 18 Sneakers

Hit the road in-style with these editor-approved sneakers.

$140.00

Saucony

Gift Guides

Gift Guides

Hello kindergarten! 41 gifts for your preschool grad

Gift Guides

38 gifts for dogs that deserve a round of a-paws

Gift Guides

Brides-to-be give a glimpse of what's on their registry

See More

The latest deals and sales

Vivian Le / TODAY; Target

Style

Calling all Vera Bradley fans! Target quietly dropped deals up to 85% off

Vivian Le / TODAY

Amazon Bestsellers

Amazon's Big Spring Sale ends tonight! Final chance to save up to 65%

Kara Birnbaum / TODAY

Travel

We found luggage deals at Amazon, Target and more — up to 75% off

Kara Birnbaum / TODAY

Travel

We found up to 80% off on travel essentials on chargers, packing cubes, more

Vivian Le / TODAY

Style

Shop basics and spring wardrobe staples during Old Navy's sale — save up to 86% off

Anastasiia Krivenok / Getty Images

Travel

Planning a getaway? These are the travel essentials you need for a seamless trip

See All

Stuff We Love Newsletter

A daily roundup of items that will make your life easier, healthier and more stylish.

Sign up

Shop TODAY Text Alerts

Get exclusive deals on TODAY favorite-products, expert-approved finds and more right to your phone.

Sign up

Shop TODAY Savings

Download our coupon finder for access to discounts and TODAY Show-exclusive deals at over 40,000 online stores.

Download here
We sit down with your (and our) favorite celebs to ask them our burning questions.

Brooke Shields says turning 60 is ‘the beginning of the beginning’

Lainey Wilson's new Wrangler spring drop features denim, animal print and more

Bethenny Frankel on her favorite drugstore products and breaking through the beauty 'B.S.'

Mindy Kaling on her go-to comfy shoes, beauty must-haves, more

Olympian Ilona Maher on drugstore beauty staples and the item TikTok made her buy

Jennifer Garner on aging and her favorite comfy sneakers

Kelsea Ballerini on entering the next decade of her life, the high-protein snack she loves and more

Scarlett Johansson on the routine that solved her 'decade cycle' of adult acne

How Naomi Watts is changing the conversation around menopause: 'We've earned this moment'

Katherine Schwarzenegger talks holiday traditions and the ‘romantic’ gift Chris Pratt gave her

Shop TODAY Awards

Shop - Sneaker Awards

Shop TODAY's Sneaker Awards are here! Shop editor and expert favorites

Gifts We Love - Seen on TODAY

Gifts We Love: Our top 100 picks for everyone on your list

Shop TODAY Beauty Awards

All of the winners of the Shop TODAY 2024 Beauty Awards, from hot tools to hydrating serums

See More

Trending

Frownies

Beauty

TikTokers claim these viral patches smooth wrinkles — but what do the experts think?

Courtesy Annie Shigo; Courtesy Jannely Espinal

Style

Wide-leg jeans are trending — here's how to style them like a pro

Cords Club

Style

Do your earrings poke and prod in your sleep? Experts explain what 'nap' earrings are

On

Style

Need a new walking shoe? Podiatrists recommend this brand on a 'regular basis'

Close up of a Brooks sneakers
Courtesy Emma Stessman

Style

Shop deals on expert-approved Brooks sneakers during Amazon’s sale

Courtesy of Jess Bender; Courtesy of Kate McCarthy

Style

Gap is making a big comeback — and our editors are all for it

See More
Editor-tested and -approved picks for better living.

Ranked: I'm a fashion writer and tested 11 black leggings — here are the winners

Ranked: I tested 5 steam mops at home, and this one left my floors sparkling

Ranked: I tested 6 shower cleaners and found the winner

Ranked: I tried different water pitcher filters for a month — here's my favorite

Ranked: I tested wide-calf boots for weeks — these are the best options

7 best household cleaning products for any type of mess: Shop TODAY Ranked

Ranked: The best smart trash cans, tested and ranked by an editor

Ranked: The best handheld vacuums, tested by an editor

This section is sponsored by Amazon.

Best spring fashion on Amazon, from Keds to cardigans

Clinique Black Honey lipstick, Crocs slides and more Shop TODAY editor-loved Amazon finds

A viral collagen mask, a tried-and-true hair treatment and more February faves

Nathan Congleton / TODAY

A no-sew pant trick, 2-in-1 concealer and more editor-loved Amazon finds — from $7

Stanley cup accessories, fleece-lined leggings and more Amazon January bestsellers — starting at $4

Our viewers’ all-time favorite winter products, starting at $9

This section is sponsored by Target.

Hurry! These Target Circle Week deals on dresses, steam mops and more end tomorrow

Spring cleaning? A professional organizer shares clever products to help sort your space

Wake up to this epic Italian-style breakfast pizza

Recipes

Make pizza night even better with homemade zeppole

Recipes

Your family will love Laura Vitale's stuffed spinach pizza pie

Recipes

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.