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Personalized gifts for everyone on your list: Jewelry, custom matchbooks and more

They’ll cherish these presents for years to come.
Vivian Le / TODAY

Although the people in your life may tell you that "it's the thought that counts" when it comes to gifting, the pressure is on to find the perfect gift for your loved ones. Let's face it, after the last few years we've all had, a unique and thoughtful gift is much deserved.

Personalized and customizable gifts might not always be the easiest to track down, so we did a deep dive to find some of the sweetest gifts for every kind of person in your life.

Whether you're shopping for a friend or a close family member, these customizable gifts won't disappoint. You might even want to make one of these for yourself, too.

Our top picks

Bestselling personalized gifts

Best personalized paper and decor gifts

Custom Book Embosser

Gift the book lover in your life a gift that has been trending all over TikTok and wanted by readers everywhere: a personalized book embosser. Just choose a design that best suits their personality and they will have the perfect way to mark their books.

Joy Creative Shop Modern Classics Personalized Notepad

Stationary supplies should always be playful! You can make this notepad a stocking stuffer or bundled with the brand’s other personalized stationery items. You can select the page number for the notepads, along with placing either a name or monogram at the very top of the page. There are multiple fonts, shapes and colors that start off at $25, including options above and below. 

Papier Colorblock Notebook

For the list maker, doodler or journaler in your life, gift them this hardback notebook from Papier, which you can get their name embossed in gold lettering as well. The colorblock collection includes a customizable year-long planner, wellness journal and a mid-year planner as well.

Personalized Tic-Tac-Toe

Choose your children's initials, exclamation points and question marks or stick with classic X's and O's with this personalized tic-tac-toe game that will provide all the laughs and quibbles on family game night.

West and Willow Pet Print

Because fur children deserve some love too, gift the fur mamas and papas in your life with a print that will further prove their love for their pet.

Carter Kustera Portraits Small Unframed Custom Portrait

These portraits are all hand-painted by the award-winning artist himself, who gives you full reign to choose the color, size and caption on your selected portrait. This can work on your kid, a grandparent and even a family pet!

Best personalized home and kitchen gifts

Brewing Co. Personalized Printed Whiskey Glass

This personalized whiskey glass makes the perfect year-round gift for housewarmings, groomsmen and more, with 13 design colors to chose from.

Personalization Mall Monogram Enamel Canister

This monogrammed enamel canister comes in three sizes that you can add an initial or name to the front. Since the canister itself is white, you can either add a pop of color in the font or keep it simple. Personalization comes with the price.  

Personalized Favors Custom Photo Sequin Pillow Cases

Sequins are always in — but this throw pillow, which is available at Amazon, takes it to a whole other level! When they brush their hand over the shiny sequins, they'll be able to see a custom photo that would otherwise remain hidden. These covers are square and come in several different colors, including light blue and rose gold.

Pottery Barn Handmade Alphabet Marble & Wood Coasters

Nothing looks quite as elegant as marble and gold decor. These circular coasters are an elevated take on the everyday item, and Post loves that they can be placed anywhere from the coffee table to the nightstand. You can create a custom set or keep it simple by sticking with the same letter for each coaster.

Personalized Cutting Board

Personalization Mall has anything and everything you could ever want to be monogrammed. This bamboo cutting board is useful, practical and trendy — plus, it's on sale!

Unique Anomaly Personalized Cutting Board

Engrave this cutting board with their favorite family recipe for a sentimental gift. Though it’s functional, we think it would make an even sweeter piece of decor.

Custom Message Shortbread Cookies

Why send a boring text or email when you can deliver a message with delicious cookies? These award-winning vanilla shortbreads can be personalized to share a special, sweet message with your friends and loved ones.

Stanley Personalized Quencher Tumbler

The Stanley Quencher Tumbler is a must-have due to its ability to consistently maintain the temperature of your beverage all day long. Now, the bestselling tumbler can be personalized in any way that you imagine, whether it be with your name, a logo or even a handwritten note. The opportunities are endless to make this a sweet, sentimental gift. 

For Your Party Custom Matchbooks

Those on TikTok might be familiar with the act of matchbook hunting, where people go around to restaurants, cafés and other shops to seek out matchbooks to collect.

Now, you can create your own. Customize matchbooks with a witty or punny phrase to gift to the hostess in your life.

Letterfolk Tile Mat

This endlessly customizable mat is perfect for your front door, bathroom or any other area where feet land. It comes with 150 removable tiles that be used to write phrases or create fun designs.

Vinglacé Wine Chiller

The wine lover on your list will appreciate this gift — a holder designed to keep their wine chilled, thanks to the stainless steel and vacuum insulated interior.

Mark & Graham Chip and Dip Set

While associate editor Lauren Witonsky ordered this as a wedding gift, it can work for any occasion. "I wanted to find something customizable to make it special for them, and for just $13 more I was able to get their initials on it. There are so many styles of monograms to choose from so every piece feels super personalized and like one of a kind. Plus, a serving dish is a great option if your recipient isn’t a big drinker — everyone loves snacks!"

Best personalized gifts for her

GlamourJewelryHouse Custom Earrings

If you're going to gift someone jewelry, let it be a pair that makes a statement! These pairs are made with gold and sterling silver, according to the Etsy seller, and are made to order. You'll be able to choose between a number of fonts and colors in order to create a gift they'll want to wear over and over again.

Marley Lilly Monogrammed Clog Slippers

Clogs are one of the trendiest fall and winter shoes, so grab a monogrammed pair for your giftee to wear. This pick comes in shades mocha or tan, so they can be cozy and stylish at the same time.

L. L. Bean Boat and Tote Bag

Good for those always on the go, this sturdy handcrafted tote can fit more than you'd expect. Get it embroidered with her initials or name in one of five fonts to make it extra special.

Baublebar Mother Of Pearl Initial Pendant Necklace

Baublebar has plenty of options for personalization. This initial necklace is fun and easy to pair with almost anything in their closet!

State Bags Lorimer Fanny Pack

What we appreciate most about fanny packs is that you can wear them in various ways: slung over the shoulder, across the shoulder or around the hips. It’s one of the many reasons why they’ve become a popular gift this year. This one from the female-founded brand, State Bags, has sold out multiple times because of this versatility, along with its two spacious compartments. And since it is made with nylon, cleaning should be simple.

To personalize this fanny pack, you have the option to add up to six initials for an extra $20.

Feed Projects Crossbody Book Bag

Your work and/or book bag should adapt to your schedule, not the other way around. The casual appearance of this monogrammable and crossbody book bag (for an additional $12) suits your transition from the office to dinner with its cotton canvas fabric and neutral color scheme. It manages to fit books, a laptop and other stationeries, with additional room to spare. This bag comes with a special touch: Every purchase helps to provide 10 school meals.

Mark & Graham Travel Jewelry Case

Anyone looking to make 2024 the year where they finally hit the road again will appreciate this chic travel jewelry case. It features multiple compartments to store earrings, necklaces and bracelets.

Kendra Scott State Necklace

Whether she’s from down south or the coast, commemorate the place she calls home with a Kendra Scott necklace, that’s available in eight different states and seven different colors, from fiery red to turquoise. Made from 14k gold, these necklaces are safe for sensitive skin.

Baublebar Personalized Smiley Phone Case

Receive smiles with this phone case that’s just that-with their initials as the eyes. Available in five different color block options, this case is specific to iPhone sizes 11 and up.

Pandora Engravable North Star Diamond Dangle Charm

Are diamonds truly a girl's best friend? Gift her with a piece of jewelry that's personalized to her — with the option to engrave this diamond bracelet with a charm that includes a special message or inside joke.

Nadirah & Co. Personalized Name Necklace

Nameplate necklaces are always in style and this one comes recommended by associate editor Kamari Stewart as well. She says that since getting it last summer, she’s had zero complaints. “I don’t ever take it off. I wear it while running, showering, sleeping, in pools and everywhere else — no tarnishing or turning my neck green!”

Tiffany & Co Heart Bookmark

Avid readers are sure to appreciate this sweet bookmark — just take it from Stewart. "My boyfriend recently gifted me this bookmark for our anniversary and had it engraved with my initials! It’s perfect for readers and has a bit of weight to it, too, which I was surprised by. I’m so excited to use it with my next read."

Susan Alexandra Custom Charm Necklace

Susan Alexandra is a Shop TODAY editor-loved brand, with multiple editors owning purses and other products. While this customizable piece of jewelry is a splurge-worthy gift they’re sure to be surprised with, it can also be personalized to their liking.

Necklaces start at $100 and you can pick from alphabet charms, zodiac signs and charms the brand calls “tiny joys” to encapsulate their personality.

Lily & Roo Silver Special Date Calendar Necklace

You’ll never forget your anniversary with this special date necklace that marks your preferred date with a gemstone of your choice. It’s available in gold or silver plating and engraved to order for that special touch.

Monogram Mary Small Heart Necklace

"I am a lover of all things gold and personalized jewelry, so this necklace was everything and more," says associate editor Allie Wise. "I wore it to a style event recently and a lot of designers kept asking where I got it. Highly recommend for my fellow fashion girlies!"

Best personalized gifts for him

MirageLeather Personalized Trifold Wallet

This handmade leather minimalist wallet has a rustic design and can hold six to eight credit cards. The personalization can be up to six letters, so it is ideal for initials or dates.

MirageLeather Leather Dopp Kit

This personalized toiletry bag is great for the traveler in your life. The custom engraving provides a personal touch and the bag is made from full-grain leather.

Funko Build Your Own Custom Pop

Funko gives you the option to customize your own POP! toy with various fun options for clothes, accessories and more to bring it to life. Customize a loved one, yourself or whomever is on your list. Prices start at $30 (without the box; $38 with the box), making it both affordable and thoughtful.

Nice Laundry Personal Edition Essential Blues

They’ll never lose a sock or mismatch a set with this bundle of personalized socks. It includes three dress socks that can be customized with their initials.

Best personalized gifts for Mom

Sequin NYC Create Your Own Talisman

Editor Vivien Moon plans on gifting her mom a personalized necklace that takes only a few minutes to make. You can pick from the necklace style and length and play around with charms to make sure it’s custom to her. From zodiac signs to initials and birthstones, you can really get creative with the design.

Farmhouse Floral Personalized Tumbled Stone Coaster Set

These genuine marble stone coasters will add an elegant touch to your mom's living room or kitchen table. And don't worry, they have a cork backing so your furniture is safe from scratches and damage.

Etsy Personalized Family Necklace

If distance is keeping you from seeing your family and friends this year, show your love with a custom necklace. You can add your names, favorite locations or even special dates on up to four circles. No matter where you are, they are sure to think of you when they wear it.

Etsy Custom Photo Drawing Sweatshirt

PSA: It’s finally okay to toss your child’s drawing into the trash — as long as you preserve it as a sweatshirt, that is. Preserve one of their favorites with a custom embroidery job on one of these sweatshirts, that are now less than $40. Perfect for grandparents, the fun aunt and more, we love this gift because it’s a “wearable keepsake.”

Pottery Barn Grand Organic Cotton Embroidered Towels

These organic embroidered towels are plush and would look great in any bathroom. Leave as is or monogram them for $12 each!

Little Clay Land Custom Clay Portrait

Send in your favorite photo of your family or friends and get a cute clay version back. This is perfect for turning into an ornament or adding a fun touch to a bookshelf. You can add up to 21 people (or pets!) to your replica. These take around two to three weeks to make, so keep that in mind when ordering.

Best personalized gifts for Dad

Etsy Custom Leather AirTag Holder

If your household is anything like mine (Hoeger), nights are spent playing musical chairs with cars in the driveway. This custom AirTag holder helps everyone know which keys are Dads.

He can attach it to a key ring, stow it inside a suitcase, or inside a backpack when traveling to keep a watchful eye on his belongings.

Personalized Apron

Does your dad love to grill? This apron is affordable, fun and perfect for any cookout. It's easy to customize with two lines of text.

Papier Double Cherry Recipe Cards

Make it easy for Dad to pass down the recipes you've come to know and love with these recipe cards that you can personalize with his name at the bottom. They come in a set of 10 and are perfect for jotting down desserts, main dishes or delicious sides.

Best personalized gifts for kids

Personalized Name Crayons

Let them tap into their creativity and sneak in some learning with these personalized name crayons, that you have the option of choosing solid or swirl colors for.

Personalized Name Puzzle For Babies

Any toddler would have fun playing with this personalized name puzzle, and it would look great in their nursery, too.

Uncommon Goods Personalized 'I Can Change the World' Book

Make them the main character of their own inspiring book, thanks to this unique gift from Uncommon Goods. With each page, they'll learn more about the role kindness plays in their world.

My Own Name Step Stool

These step stools put a spin on the practical home item. With three designs to choose from, your little one will be leaping in no time.

Meow3D Custom Headphone Holder

For gamers and tech lovers alike, they’ll be grateful to unwrap a practical gift that gives them somewhere to store their headphones when not in use.

Lego Mosaic Maker

Personalized Lego gifts are having their moment, according to Google Trends search data. To gift this custom pick, you’ll just need to upload your photo to the Lego website and place your order and the team will take care of everything else. The set includes 4,500 pieces and directions to build a self portrait.

Uncommon Goods Personalized Hearts Four-Across Game

How adorable is this customized game of Connect Four? Each game is handmade in Greensboro, North Carolina, and can be engraved with names, anniversary dates and more.

Frequently Asked Questions

After combing through hundreds of personalized gifts, we found that you can personalize almost anything you can imagine. If you're craving personalized shortbread cookies, you'll receive them in two weeks. Looking for a custom puzzle from a photo? We found an option for just $50.

Looking for a short answer? Here is it: Yes! But we have the long answer too. As shoppers prioritize thoughtful spending, they're turning to personalized and custom gifts because "they want something special," Etsy trend expert Dayna Isom Johnson says.

"Searches for custom-made items, even as specific as searches for handmade barware [have increased]," she says. "So, really just showcasing that across all categories, shoppers are wanting that personalized effect."

Since there are so many personalized gifts on the market, your final pick should feel extra special because of its relevance to the giftee and the personalized touch you added. For Isom Johnson, a personalized cutting board has stood out among the personalized gifts you can shop right now.

"My mom makes the most incredible egg rolls, like homemade egg rolls from start to finish," she says. "So, I asked her to write out the recipe for me. I worked with an Etsy seller, and they transferred her handwriting onto the board. So like I have it for forever. And it is just like a memory that is forever cemented. "

If your giftee doesn't have good luck in the kitchen, there are plenty of other personalized gifts they'll enjoy, from a personalized pair of slippers to an initialed travel jewelry case.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

Meet the experts

Don’t forget to check out Shop TODAY’s other gift guides to find the perfect present at any budget including gifts under $25, gifts under $50, gifts under $100 and more.